The Ultimate List Of Must-Have Oshi No Ko Merch: 15+ Exclusive Items And 2024-2025 Figure Pre-Orders
The global phenomenon of Oshi no Ko has exploded into a merchandise empire, creating a massive demand for everything from high-end collectible figures to exclusive fashion collaborations. As of today, December 25, 2025, the market is buzzing with a fresh wave of releases, pre-orders, and unique crossover items that every dedicated fan, or "Producer," needs to know about. This deep dive focuses exclusively on the newest, most sought-after merchandise, ensuring your collection is as up-to-date as the latest B-Komachi single.
Forget generic posters; the current merchandise landscape is dominated by premium figures and high-profile brand partnerships, cementing the series' status as a pop culture powerhouse. We're detailing the hottest figures from Good Smile Company and Banpresto, alongside the most surprising fashion and lifestyle collaborations that have dropped in 2024 and are still arriving in 2025 and 2026.
The Star-Powered Figure Lineup: 2024-2026 Collector's Guide
The figure market for Oshi no Ko is intensely competitive, with manufacturers racing to capture the iconic looks of Ai Hoshino, Aqua, and the rest of the cast. The most exciting and current releases fall into three main categories: Nendoroid, Pop Up Parade, and high-detail scale figures.
Nendoroid and Pop Up Parade: Affordable Collectibles
Good Smile Company’s lines remain the cornerstone of any figure collection, offering stylized charm and excellent value. The most recent and upcoming releases are essential additions for fans of the twin protagonists and the genius actress:
- Kana Arima Nendoroid: Released in April 2024, this highly expressive figure captures the "Licking Baking Soda" actress in her adorable, chibi form.
- Aqua Hoshino Nendoroid: The male protagonist also saw his Nendoroid release in 2024, featuring his distinct, brooding look.
- Ai Hoshino Pop Up Parade: A must-have for any fan, the fixed-pose Pop Up Parade figure of Ai was released in March 2024, showcasing her dazzling idol stage presence.
- Aqua Hoshino Pop Up Parade: Matching his sister, Aqua's Pop Up Parade figure was scheduled for an August 2024 release.
High-End Scale Figures and Prize Figures
Looking further into the future, the pipeline for larger, more detailed figures is robust, with several major pre-orders extending into 2026. These are the items that demonstrate topical authority and the longevity of the series:
- Ruby Hoshino Air Flow Figure (Banpresto): Scheduled for an April 2025 release, this figure promises to capture Ruby's dynamic, idol-in-motion energy.
- Ai Hoshino Espresto Figure (Banpresto): A highly anticipated, detailed figure of the legendary idol, with a pre-order window stretching to a January 2026 release.
- Ai Hoshino T-Most Figure (Taito/Good Smile Company): Another high-quality figure of Ai, with an estimated ship date in Q1 2026, ensuring the idol’s legacy continues in plastic form.
- Kana Arima Desktop Cute Figure (Banpresto): Part of the "Cat Room" series, this figure of Kana is set for a January 2026 release, offering a more casual, cute pose.
Unprecedented Fashion Collaborations: Anna Sui, Sanrio, and Uniqlo
One of the clearest indicators of Oshi no Ko's mainstream success is its high-profile collaborations with major fashion and lifestyle brands. These limited-edition lines are the freshest and most unique pieces of merchandise currently available.
The Elegant Edge: Oshi no Ko x Anna Sui
The collaboration with the American fashion brand Anna Sui introduced a line of "classy merchandise" that blends the anime's aesthetic with Anna Sui's signature gothic-chic style.
- Featured Characters: The collaboration prominently features designs for Ai Hoshino, Aqua, Ruby, Kana Arima, Akane Kurokawa, and MEMcho.
- Exclusive Items: The collection includes high-fashion accessories like tote bags, handkerchiefs, towels, and pouches.
- Design Details: The designs often incorporate Anna Sui's iconic motifs, such as butterflies and roses, alongside the characters, creating a sophisticated look. A notable item is the Ai Hoshino's Eye T-Shirt.
The Kawaii Crossover: Oshi no Ko x Sanrio
In a delightful blend of dark drama and pure cuteness, the Sanrio collaboration paired the Oshi no Ko cast with the beloved Sanrio mascots, pushing the dark themes aside for a bright, cheerful aesthetic.
- Crossover Pairing: The merchandise features the Oshi no Ko characters alongside icons like Hello Kitty and other Sanrio friends.
- Merchandise Focus: The lineup, which launched in November, is heavily focused on cute, portable items, including plushies, mascot holders, and multi-binders.
Mainstream Apparel: Oshi no Ko x Uniqlo
For everyday wear, the Uniqlo T-shirt collection, released in early July 2024, offered a widely accessible way to show off your fandom. These graphic tees feature key art and character designs, making them a staple for casual anime apparel.
Beyond the Mainstream: Exclusive and Limited-Edition Merch
Topical authority is built on knowing the deep cuts. The most dedicated fans hunt down merchandise from limited-run events and unique Japanese collaborations. These items often feature exclusive artwork and highly collectible designs.
B-Komachi Sweets-Style Idol Cafe Merch
The "B-Komachi Sweets-Style Idol" Cafe was a limited-time event held in four major Japanese cities: Tokyo, Aichi, Osaka, and Hiroshima. The exclusive merchandise from this cafe features the B-Komachi members—Ruby Hoshino, Kana Arima, and MEMcho—dressed in unique sweets-style idol outfits. While the cafe is closed, the limited-edition acrylic stands, can badges, and other novelties from the event are highly prized.
Tech and Lifestyle Accessories
The merchandise line extends into tech with the Oshi no Ko x Aviot Collaboration, which produced exclusive earbuds. For smaller, more traditional collectibles, collaborations like the Oshi no Ko x Gokurakuyu event offered unique can badge sets, featuring the characters in relaxed, bathhouse-themed settings.
Building Your Ultimate Oshi no Ko Collection
With a vast and rapidly expanding merchandise universe, collecting Oshi no Ko gear requires strategy. Focus on the core characters—Ai, Aqua, Ruby, Kana Arima, Akane Kurokawa, and MEMcho—and prioritize the specific collaborations that appeal to your taste, whether it’s the elegance of Anna Sui or the cuteness of Sanrio.
To maintain a "fresh" collection, keep an eye on official announcements from major manufacturers like Good Smile Company and Banpresto, as their pre-orders for figures like the Ruby Air Flow Figure and Ai Espresto Figure often sell out quickly. The series’ incredible momentum ensures that new, unique, and high-quality merchandise, from hoodies and keychains to scale figures and T-shirts, will continue to be released well into the future, making the Oshi no Ko fandom a vibrant and rewarding world for any collector.
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