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The LUV Revolution: What Happened To Wash N Go Calexico And 5 Things To Know About Its New Identity

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The Wash N Go Calexico location, a key spot for vehicle maintenance in the Imperial Valley, is no longer operating under its original name. As of the current date, December 23, 2025, the facility has undergone a significant corporate transition and now operates under the national brand LUV Car Wash. This change is the result of a major acquisition that took place in early 2022, marking a new era of express car washing for the Calexico community and the surrounding areas.

The transition from the local Wash N Go brand to the expansive LUV Car Wash network brings with it a host of modern amenities, advanced washing technology, and a focus on subscription-based, unlimited monthly memberships. This shift is part of a larger trend in the car wash industry, promising Calexico residents a fast, high-quality, and reliable car cleaning experience right off Imperial Avenue or the new location on Vega Street, depending on the final development.

The Major Acquisition: Wash N Go Becomes Part of the LUV Car Wash Network

The biggest news surrounding the Wash N Go brand, and consequently the Calexico site, was its strategic acquisition by LUV Car Wash. This deal was a significant move for the national express car wash operator, which was rapidly expanding its footprint across the United States. The transaction was finalized on March 9, 2022, and included a portfolio of eight car wash sites from Wash N Go.

The acquired locations spanned the Southern California region, including sites in San Diego and El Centro. Crucially for the local community, the portfolio also included a car wash facility in development right in Calexico. This means the planned Wash N Go site was absorbed by LUV Car Wash before its grand opening, ensuring that the Calexico location debuted with the new LUV branding, technology, and service model.

This acquisition was instrumental in LUV Car Wash making its official debut in the San Diego and Imperial Valley markets. The Calexico location, whether on Imperial Avenue or the newer Vega Street site, is now a key part of LUV’s growing network, which emphasizes speed, convenience, and a high-tech tunnel car wash experience.

Key Entities Involved in the Transition

  • Original Brand: Wash N Go
  • Acquiring Company: LUV Car Wash
  • Acquisition Date: March 9, 2022
  • Geographic Focus: San Diego and Imperial Valley, California
  • Calexico Site Status: Included as a site "in development" at the time of the sale, now operating as LUV Car Wash.

5 Key Benefits and Services of the New LUV Car Wash Calexico

For long-time residents familiar with the promise of a local Wash N Go, the new LUV Car Wash brings a suite of modern, high-value services. The brand is built around providing a consistent, quality wash experience with a strong focus on customer convenience and vehicle protection.

1. Unlimited Monthly Membership Programs

The cornerstone of the LUV Car Wash model is the unlimited monthly membership, often referred to as "The LUV Club." This subscription service allows customers to wash their vehicle as often as they like for a single, flat monthly fee. This is especially valuable in a region like Calexico, where dust and road grime are a constant factor in vehicle maintenance.

LUV Car Wash offers tiered packages to suit different needs and budgets. The entry-level offerings are designed to be extremely competitive, with promotional pricing often available for the first month or two.

2. Tiered Wash Packages: From First LUV to All The LUV

The LUV Car Wash packages are clearly defined, giving customers control over the level of protection and shine they want for their vehicle. These packages typically include:

  • First LUV Package: A basic, quick wash for essential cleaning.
  • Lotta LUV Package: Mid-tier option adding protective elements.
  • All The LUV Package (Top Tier): The premium wash, often incorporating advanced sealants and protectants for maximum shine and durability.

3. Advanced Vehicle Protection Technology

The top-tier wash packages at LUV Car Wash go beyond simple soap and water. They often feature high-tech applications designed to protect a vehicle’s paint and finish from the harsh desert sun and elements common in the Imperial Valley. These protective services can include:

  • Ceramic Shield: A durable coating that repels water and provides a deep gloss.
  • Graphene Super Sealant: An advanced protectant offering superior paint protection and longevity.
  • Clear Coat Protectant and Hot Wax: Traditional but effective methods to enhance shine and guard against environmental damage.

4. Complimentary Amenities with Every Wash

A major draw for express car washes is the inclusion of free self-service amenities, and LUV Car Wash is no exception. Every wash, regardless of the package chosen, typically includes access to:

  • High-powered, self-service vacuums.
  • Microfiber towels for final detailing.
  • Window cleaner station.
  • High-pressure air for drying crevices.

These amenities transform the quick tunnel wash into a complete vehicle cleaning and detailing experience, adding significant value for the Calexico customer.

5. Family and Fleet Discounts

Understanding the needs of the community, LUV Car Wash also offers flexible membership options for multiple vehicles. Customers with more than one car can enroll them in the top three packages (*True LUV*, *All the LUV*, and *Lotta LUV*) and receive discounted pricing for the additional vehicles. Furthermore, a dedicated Fleet Program is available for businesses with ten or more vehicles, helping local Calexico companies maintain a professional image.

The Future of Car Washing in Calexico, CA

The transition from a developing Wash N Go site to a fully operational LUV Car Wash facility represents a significant upgrade in the local car cleaning landscape. The acquisition in 2022 was a clear signal that the Imperial Valley was being integrated into the modern, high-volume, subscription-based model of the national car wash industry.

The convenience of a modern, automated tunnel wash combined with the value of unlimited monthly memberships makes the new LUV Car Wash a powerful resource for vehicle owners in Calexico. This focus on speed, quality, and comprehensive service ensures that the facility, now located on Vega Street, will be a long-term, essential service provider for the community.

For Calexico residents, the message is clear: the name may have changed, but the promise of a clean car is stronger than ever. The LUV Car Wash brand brings a higher standard of service, advanced technology like Ceramic Shield and Graphene Sealants, and the convenience of unlimited washing—a true upgrade from the original Wash N Go concept.

The LUV Revolution: What Happened to Wash N Go Calexico and 5 Things to Know About Its New Identity
wash n go calexico
wash n go calexico

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