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The Ultimate Guide To Frida Americana Happy Hour: 7 Must-Know Deals And Secrets At The Americana At Brand

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The Frida Americana Happy Hour is one of the most generous and sought-after deals in Los Angeles, setting the standard for Mexican cuisine specials in the Glendale area. As of late 2025, this establishment, officially known as Frida Mexican Cuisine at The Americana at Brand, continues to offer an incredible all-day happy hour experience on most weekdays, making it a perfect destination for both lunch crowds and evening diners looking for authentic, artisanal Mexican flavors without the premium price tag. This guide provides the freshest details on the schedule, the must-try menu items, and the latest insider tips for making the most of your visit. The popularity of Frida Americana is rooted in its commitment to traditional Mexican cuisine, blending high-quality ingredients with a modern sensibility, all within the vibrant, upscale atmosphere of The Americana at Brand shopping center. Whether you’re stopping in for a quick bite after shopping or planning a full evening of drinks, the happy hour here delivers exceptional value on signature drinks and appetizers.

Frida Americana: Location, Concept, and Happy Hour Schedule

Frida Mexican Cuisine, often affectionately referred to by its location as "Frida Americana," is a cornerstone dining experience in Glendale, California. The restaurant is the fourth location in the Frida concept, which was founded on a passion for offering authentic, traditional Mexican cuisine to the Los Angeles area. The establishment is located at 750 Americana Way, Glendale, CA 91210, positioning it perfectly for high-traffic dining. The design and ambiance of Frida Americana are tailored to provide a fun, inviting atmosphere, making it a popular choice for locals and guests alike. The concept focuses on delivering an authentic Mexican experience, from the decor to the carefully crafted menu.

The Current Happy Hour Schedule (2025 Update)

The most significant draw of Frida Americana is its expansive happy hour schedule, which is among the best in the region: * Monday – Thursday: All-Day Happy Hour. * Friday: 11:30 AM – 6:00 PM. * Availability: Primarily available at the bar area, but on Fridays, the specials are often extended throughout the entire restaurant until 6 PM, offering more seating options for early weekend revelers. This all-day format on weekdays is a massive advantage for those with flexible schedules, allowing patrons to enjoy discounted drinks and appetizers during traditional lunch hours or late afternoon.

The Essential Frida Americana Happy Hour Menu Breakdown

The happy hour menu at Frida Americana is a curated selection of their most popular beverages and appetizers, designed to offer a taste of their authentic Mexican fare at a great price. It's a perfect opportunity to sample their signature margaritas and savory small plates.

Signature Drink Specials

The drink menu is where Frida truly shines, with a focus on high-quality tequila and fresh ingredients.
  • Draft Beer: Enjoy domestic and imported draft beer selections at a special price, often around $5.95 per glass.
  • Classic Margarita: The essential happy hour cocktail. This traditional margarita, made with tequila, fresh lime juice, and a hint of fresh orange juice reduction, is typically priced around $9.95.
  • Specialty Margaritas: For those looking for a twist, the happy hour often includes deals on unique flavors like the refreshing Watermelon Margarita or the bold and spicy Jalapeño Margarita.
  • Premium Options: Deals may also extend to the Cadillac Margarita, Skinny Margarita, and various Frozen Margarita options, all crafted with the same attention to detail.
  • Other Cocktails: Look out for specials on other Mexican-inspired drinks like Mojitos and Sangria, which can be found for as low as $5 or $6 at certain times.

Must-Try Food Specials

The food specials are hearty and perfect for sharing, transforming a simple happy hour into a satisfying meal. The menu highlights classic Mexican street food and appetizers.
  • Tacos: A happy hour staple, the menu typically features discounted tacos, with prices often starting around $10 for select varieties. This is a great way to sample their grilled chicken (pollo) or other protein options.
  • Nachos: Generous portions of Nachos are a crowd-pleaser, frequently available for around $6 during happy hour.
  • Quesadilla Platter: A substantial appetizer featuring cheesy, savory quesadillas, perfect for a group.
  • Ceviche: Frida is known for its fresh seafood, and the happy hour often includes a special on their ceviche, offering a light, zesty, and traditional Mexican appetizer.
  • Appetizer Samplers: Keep an eye out for other popular items like Chicken Wings and Mozzarella Sticks, which sometimes make an appearance on the happy hour menu for variety.

7 Insider Secrets to Maximizing Your Frida Americana Experience

To truly leverage the value and atmosphere of Frida Americana's Happy Hour, a few insider tips can elevate your visit from good to great. These secrets focus on timing, seating, and menu navigation.

1. Target the All-Day Weekdays

The most valuable secret is the all-day special. By visiting on a Monday, Tuesday, Wednesday, or Thursday, you avoid the typical 3 PM–6 PM rush and can enjoy the happy hour menu at any time, including a discounted business lunch or an early dinner. This flexibility is what sets Frida Americana apart from most competitors in the Los Angeles area.

2. The Friday Restaurant-Wide Window

While the bar is the standard location for happy hour, the extension of specials "Throughout the restaurant" on Fridays until 6 PM offers a critical advantage. If you prefer a full table, booth, or patio seating, aim to arrive between 11:30 AM and 5:00 PM on a Friday to secure a prime spot before the dinner rush begins.

3. Explore the Specialty Margaritas

Don't stick only to the classic. The inclusion of specialty margaritas like the Jalapeño and Watermelon on the happy hour menu is a unique feature. These artisanal flavors showcase the restaurant's commitment to modern Mexican mixology and are a refreshing change from the standard lime.

4. Order the $10 Tacos for a Full Meal

While the main menu is extensive, combining a few of the $10 happy hour taco specials with an order of the $6 Nachos can easily create a satisfying and varied meal for under $20, offering incredible value compared to ordering full entrees.

5. Leverage the Americana Ambiance

Frida Americana is situated in The Americana at Brand, a beautiful outdoor shopping and dining destination. Try to secure a seat near the patio or a window seat to enjoy the vibrant fountain and people-watching while you dine, adding to the overall experience.

6. Don't Overlook the Bar Seating

The bar area is the primary location for the happy hour deals. The bar at Frida is often equipped with large flat-screen televisions, making it an excellent spot for catching a game while enjoying your discounted drinks and food.

7. Check for Daily or Seasonal Chef's Specials

While the happy hour menu is consistent, Frida Mexican Cuisine also offers a Chef's Menu and Lunch Specials. Always ask your server if any daily or seasonal specials overlap with the happy hour timing, as this can introduce you to new, high-end dishes at a reduced cost. Frida Americana's happy hour is a genuine culinary gem in Glendale, offering one of the best combinations of schedule, quality, and value in the region. By following these tips and knowing the schedule, you're set to enjoy an authentic taste of Mexico at a fantastic price.
The Ultimate Guide to Frida Americana Happy Hour: 7 Must-Know Deals and Secrets at The Americana at Brand
frida americana happy hour
frida americana happy hour

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