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The Ultimate 2025 Guide To JJ Da Boss Merch: Where To Find 'Ole Heavy' & The New MSO Gear

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The world of street racing merchandise is constantly evolving, and as of late 2025, the demand for gear from the undisputed King of Memphis, JJ Da Boss, remains sky-high. Fans of *Street Outlaws: Memphis* are eager to sport the latest apparel featuring iconic cars like "Ole Heavy" and the famous "ArmDrop" slogan. This in-depth guide provides the most current, unique, and fresh information on where to find the official, licensed JJ Da Boss merchandise and what new items have dropped for the 2025 racing season.

The Memphis Street Outlaws (MSO) brand, led by Jonathan Day, is more than just a television show; it's a culture. Securing genuine merchandise is the best way for fans to show their support for JJ, his wife Tricia Day, and the entire racing family. We'll break down the must-have items, the official shopping channels, and the key entities that define the JJ Da Boss brand.

Jonathan Day (JJ Da Boss) and The Memphis Street Outlaws (MSO) Profile

Jonathan Day, universally known as JJ Da Boss, is the charismatic and often controversial leader of the Memphis Street Outlaws racing team. His journey from humble beginnings to becoming a Discovery Channel star is a key part of his brand's appeal.

  • Full Name: Jonathan Day
  • Nickname: JJ Da Boss
  • Date of Birth: August 10, 1973
  • Birthplace: Memphis, Tennessee
  • Hometown/Upbringing: Grew up in Joiner, Arkansas, a small town with a population of only 702.
  • Spouse: Tricia Day (also known as "Trisha Wayne" in the racing circle)
  • Key Race Cars: "Ole Heavy" (his iconic truck) and his wife's '66 Chevy II Nova named "Heifer"
  • Television Series: Star of the Discovery Channel hit show *Street Outlaws: Memphis* and a competitor on *Street Outlaws: No Prep Kings*.
  • Signature Move: Known for his unique, precise style of starting races, famously called the "ArmDrop".
  • Recent News (2025): JJ Da Boss and the MSO team are continuing to make appearances at major dragstrips, including an announced event at the Bunker Hill Dragstrip on Saturday, June 7, 2025.

The 5 Must-Have JJ Da Boss Merchandise Collections for 2025

The official JJ Da Boss merchandise is primarily sold through the team's dedicated online platforms and at live events. The current collection focuses on apparel that highlights the MSO’s most famous cars and catchphrases. These are the top five collections and items you need to look for in 2025:

1. The Iconic 'Ole Heavy' and 'Don't Bet Against Ole Heavy' Collection

No item is more central to the JJ Da Boss brand than the apparel dedicated to his legendary truck, "Ole Heavy." This collection is a perennial bestseller and a staple for any true fan.

  • Key Items: T-Shirts and hoodies featuring a graphic of the truck itself or a stylized logo.
  • Signature Slogan: The most sought-after design is the "Don't Bet Against 'Ole Heavy'" shirt, which has seen a fresh release for the current racing season.
  • Topical Authority: This gear directly references JJ's most famous vehicle, a symbol of his power and consistency on the street.

2. JJ's Official 'ArmDrop' Gear

JJ Da Boss is famous for his precise and consistent arm drop, which signals the start of a race. This unique racing style has been immortalized in a dedicated line of apparel.

  • Key Items: The "JJ's ArmDrop Official T-shirt" is available in classic colors like black and grey.
  • Fan Intention: Wearing this gear signifies an appreciation for the elemental, old-school style of street racing that JJ champions.

3. The 'Heifer' and Tricia Day Collection

Tricia Day, JJ's wife, is a formidable racer in her own right, piloting her '66 Chevy Nova known as "Heifer." Merchandise featuring Tricia and her car is highly popular, often using the names "Heifer" or "Ziptie" (another MSO reference).

  • Key Items: T-shirts and sweatshirts that often pair the "Ole Heavy" and "Heifer" graphics together, celebrating the racing couple.
  • LSI Keyword: Look for merchandise specifically tagged with "Trisha Wayne" or "Ziptie Heifer Racing" for authentic designs.

4. The 'Go Get That Money' and MSO Brand Apparel

Beyond the cars, JJ Da Boss is known for his philosophical approach to hustling and racing, encapsulated in his famous phrase, "Go Get That Money." This line represents the broader Memphis Street Outlaws (MSO) brand.

  • Key Items: Apparel featuring the MSO logo or the motivational "Go Get That Money" slogan. This collection also includes various headwear, such as the official "JJ daBoss" Hat and the "Street Outlaws Memphis Flexfit Fitted Cap".

5. New 2025 Accessories and Collectibles

For fans who want something beyond clothing, the MSO brand has expanded into accessories and collectibles. These smaller items are perfect for displaying your fandom at home or in your own garage.

  • Key Items: Memphis Decals, MSO-branded mugs, and unique home décor like the "Memphis Street Outlaws Winged Wheel Laser-Etched LED Artwork Display Piece".
  • Freshness: These newer, non-apparel items are a sign of the brand's continued growth and expansion in the 2025 market.

Where to Buy Official JJ Da Boss Merch in 2025

Finding genuine JJ Da Boss merchandise requires navigating a few distinct online channels. To ensure you are getting officially licensed or directly supported products, stick to these primary sources, which are updated for the current year:

The Official Memphis Street Racer Shop

The primary source for JJ’s personal brand merchandise is his dedicated website, *Memphis Street Racer*. While the site has, in the past, indicated that its official store was "in the works," it is the hub for all announcements and often features direct links to the available apparel, including the specific ArmDrop and Ole Heavy shirts. Always check this site first for the most direct-to-racer support.

The Street Outlaws Officially Licensed Merchandise Portal

For a broader selection that includes gear from the entire *Street Outlaws* universe, the officially licensed merchandise portal is a key destination. This store carries a wide variety of MSO-branded products, including Short Sleeve and Long Sleeve Tees, and is confirmed to be active in 2025. This is the best place to find official *Street Outlaws: Memphis* gear that supports the Discovery Channel franchise.

Live Events and Dragstrip Appearances

One of the most authentic ways to purchase merchandise is at one of JJ Da Boss's live appearances. Events like the one scheduled for the Bunker Hill Dragstrip in June 2025 are prime locations for new product drops and often allow fans to meet the racers and get autographs. This is the only way to guarantee the freshest, most exclusive items and directly interact with the MSO team.

Topical Authority: Understanding JJ Da Boss's Racing Entities

To fully appreciate the merchandise, it helps to know the key racing entities and terminology that define the MSO world. These terms are frequently featured on the apparel and embody the spirit of the team:

  • MSO: Short for Memphis Street Outlaws, the name of JJ's crew and the title of their show.
  • Ziptie: A term often associated with the MSO team, implying a resourceful, grassroots approach to fixing and racing cars.
  • No Prep Kings: The high-stakes, closed-track racing series where JJ and Tricia Day often compete, a frequent source of new graphic designs for the merchandise.
  • Heifer and Ole Heavy: The two most famous race vehicles in the MSO garage, representing the core of the family's racing legacy.
  • ArmDrop: JJ's signature race-starting method, which he perfected to an art form, making the "ArmDrop T-shirt" a collectible item.
The Ultimate 2025 Guide to JJ Da Boss Merch: Where to Find 'Ole Heavy' & The New MSO Gear
jj da boss merch
jj da boss merch

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