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The $17 Million Handshake: 5 Facts About Mack, Jack & McConaughey's Record-Breaking 2024 Charity Event

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The annual Mack, Jack & McConaughey (MJ&M) fundraising event has once again cemented its status as one of Texas's most impactful philanthropic endeavors, smashing previous records in its 13th year. The two-day Austin event, a joint effort by three iconic figures—a legendary football coach, an award-winning musician, and an Academy Award-winning actor—is a powerful fusion of sports, music, and Hollywood star power, all dedicated to empowering children. This year, the event reached a stunning new milestone, solidifying its legacy in the world of celebrity-driven charity. As of the latest reports in late 2024, the 13th annual Mack, Jack & McConaughey fundraising weekend set a new record, raising over $17 million for five charitable organizations focused on children's health and education. Since its inception, the collective effort has now distributed more than $61 million to various nonprofits. This impressive figure highlights not just the star power of the three founders, but the deep philanthropic spirit of the Austin community and Texas at large.

The Trio of Texas Titans: Complete Biography Profiles

The unique success of MJ&M is rooted in the deep, shared Texas connections and personal commitment of its three founders: Mack Brown, Jack Ingram, and Matthew McConaughey. Their collective influence draws national attention and world-class talent to the annual fundraiser.

Mack Brown (The Coach)

  • Full Name: William Mack Brown
  • Born: August 27, 1951 (Cookeville, Tennessee)
  • Primary Role in MJ&M: Co-Founder, leveraging his extensive network in the sports and Texas community.
  • Career Highlights: Legendary college football coach, most famously the Head Football Coach for the University of Texas Longhorns from 1998 to 2013, where he led the team to a National Championship (2005). He most recently served as the Head Coach for the University of North Carolina Tar Heels (2019-2023). He is currently a college football studio analyst for ESPN.
  • Texas Connection: His tenure at UT-Austin made him an icon in the state’s sports culture.

Jack Ingram (The Musician)

  • Full Name: Jack Owen Ingram
  • Born: November 15, 1970 (The Woodlands, Texas)
  • Primary Role in MJ&M: Co-Founder, headlining the "Jack & Friends" concert and bringing the music element to the event.
  • Career Highlights: ACM Award-winning American country music artist. He achieved a No. 1 country hit with "Wherever You Are." Ingram is known for his raw, uncompromising songwriting and charismatic live performances, establishing a successful career that spans from honky-tonks to packed arenas.
  • Texas Connection: A native Texan who has maintained a strong presence in the Austin music scene throughout his career.

Matthew McConaughey (The Actor)

  • Full Name: Matthew David McConaughey
  • Born: November 4, 1969 (Uvalde, Texas)
  • Primary Role in MJ&M: Co-Founder, representing the Hollywood and philanthropic arm through his *just keep livin* Foundation.
  • Career Highlights: Academy Award-winning actor known for roles in *Dallas Buyers Club*, *True Detective*, and *Dazed and Confused*. He is also a former "Minister of Culture" for the University of Texas.
  • Philanthropy: Co-founded the just keep livin Foundation (JKLF) with his wife, Camila Alves McConaughey, which is dedicated to empowering high school students by providing them with the tools to lead active, healthy lives.

The Anatomy of a Record-Breaking Weekend: MJ&M 2024

The 13th annual Mack, Jack & McConaughey event, held in Austin, Texas, is not just a single gala; it is a meticulously planned, high-profile, two-day fundraising festival. This format allows the event to maximize its fundraising potential by appealing to diverse donors through unique experiences. The 2024 weekend featured three signature components:

The Gala and Live Auction: The centerpiece of the event, where the largest donations are secured. The 2024 gala was a star-studded affair, with Matthew McConaughey attending alongside his wife, Camila Alves, and their three children, Levi, Vida, and Livingston, making it a rare family appearance for a noble cause.

The Jack & Friends Concert: Curated by Jack Ingram, this concert is a major draw. The 2024 event featured a headline performance by Grammy-winning country superstar Luke Combs, which significantly boosted the event's profile and fundraising power.

The Golf Tournament: A competitive, high-end golf tournament provides a relaxed, engaging environment for celebrity guests, corporate sponsors, and high-net-worth individuals to network and contribute to the cause.

The Five Charitable Beneficiaries of MJ&M's Success

The core mission of Mack, Jack & McConaughey is to empower children, and the over $17 million raised in 2024 was distributed among five distinct, high-impact charitable organizations. This multi-charity model allows the MJ&M effort to address a broad spectrum of needs, from education and fitness to critical medical care. The five primary beneficiaries of the 2024 fundraising total were:
  • just keep livin Foundation (JKLF): Founded by Matthew and Camila McConaughey, JKLF implements after-school fitness and wellness programs in high schools to help students make positive life choices.
  • CureDuchenne: A national non-profit dedicated to finding a cure for Duchenne muscular dystrophy, a progressive muscle-wasting disease.
  • Dell Children's Medical Center: A leading children's hospital in Austin, the funds support critical medical services and care for children in Central Texas.
  • HeartGift: An organization that provides life-saving heart surgery to children from countries where medical care is unavailable.
  • The Rise School of Austin: A unique educational institution that provides an inclusive early childhood education program for children with and without disabilities.
The inclusion of these five entities—JKLF, CureDuchenne, Dell Children's, HeartGift, and The Rise School of Austin—demonstrates a commitment to both local Austin causes and national/international children's health issues.

Topical Authority: The Enduring Legacy of MJ&M

The success of the Mack, Jack & McConaughey event is a testament to the power of celebrity philanthropy when combined with focused, local action. Unlike many one-off celebrity events, MJ&M has built a sustainable, annual institution in Austin. The event’s longevity—now in its 13th year—and its total giving of more than $61 million highlight a deep commitment from the founders and the community they mobilize. The consistent, record-breaking totals, such as the $17 million raised in 2024, ensure that the affiliated charities can rely on a substantial and growing stream of funding to continue their vital work. The event has become a key date on the Austin social calendar, drawing major corporate sponsorships and high-profile guests who are eager to support the Texas-centric cause. The blend of College Football nostalgia, Country Music star power, and Hollywood influence creates a unique and irresistible fundraising formula.
mack jack & mcconaughey
mack jack & mcconaughey

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