7 Shocking Secrets Of The Seville Miami Beach Hotel’s $200 Million Transformation
Forget everything you thought you knew about the Seville Miami Beach Hotel. As of late 2025, the historic oceanfront landmark at 2901 Collins Avenue no longer operates under its original name, having undergone a monumental, multi-million-dollar metamorphosis that has redefined luxury on the sands of Mid-Beach. This is not a simple renovation; it is a complete rebirth of a 1950s icon, blending its legendary "Rat Pack" past with a cutting-edge, modern resort experience.
The original Seville, a beacon of Mid-Century Modern architecture, has been entirely re-imagined by an industry legend. Today, it stands as The Miami Beach EDITION, a collaboration between the visionary hotelier Ian Schrager and Marriott International. This transformation has preserved the soul of the original building while introducing a level of design, dining, and entertainment that makes it one of the freshest and most talked-about destinations in Miami Beach, drawing rave reviews from current travelers for its comfortable rooms, amazing beds, and friendly staff.
From Rat Pack Hangout to Modern Masterpiece: The Seville's Storied History
The story of the Seville Hotel is a quintessential Miami Beach tale of glamour, decline, and spectacular revival. Understanding its history is key to appreciating its current status.
- Original Name: The Seville Hotel
- Location: 2901 Collins Avenue, Mid-Beach, Miami Beach, Florida
- Original Opening: 1955
- Original Architect: Melvin Grossman
- Architectural Style: Post-war Modernist, often referred to as MiMo (Miami Modern)
- Historical Significance: It was considered one of Miami Beach’s first grand hotels built directly on the beach, quickly becoming a famous hangout for celebrities and the "Rat Pack" era elite.
- The Transformation: The property was purchased and, after a previous attempt at a comeback, was taken over by Ian Schrager in partnership with Marriott.
- Current Identity: The Miami Beach EDITION
- Current Status: A luxury boutique resort and residential property.
The 278,000-square-foot structure, built on nearly three acres of beachfront property, was in relatively poor condition before the massive redevelopment project. The decision to maintain the original structure's shell while completely rebuilding the interior was a crucial step in honoring its architectural legacy while ensuring a state-of-the-art luxury experience for the modern traveler.
The Ian Schrager Vision: Design and Architecture Reimagined
The transformation into The Miami Beach EDITION was spearheaded by Ian Schrager, the trailblazing entrepreneur famous for co-creating the legendary Studio 54 and pioneering the boutique hotel concept. His vision was to create a sophisticated, modern luxury resort that felt authentic to Miami.
The design concept, executed in collaboration with high-end hotel specialists Yabu Pushelberg, is a masterclass in blending historical charm with contemporary chic. The goal was to echo the grandeur of the original Seville, particularly its spectacular entry with floor-to-ceiling windows, while infusing a fresh, sexy Miami vibe.
Key design entities and elements include:
- The Lobby: A stunning, light-filled space that pays homage to the original 1950s aesthetic, featuring a soaring ceiling and a pristine white marble floor.
- Design Homage: The concept was influenced by the work of French designer Andrée Putman, known for her minimalist yet luxurious interiors.
- Guest Rooms: The 294 luxurious guest rooms, including suites and oceanfront bungalows, feature a simple yet sophisticated design sensibility. They are praised in recent reviews for their comfort and modern, cozy feel.
- Residential Component: The transformation also included the creation of The Miami Beach EDITION Residences, occupying the upper floors and offering five-star hotel amenities to residents.
Culinary and Entertainment Entities: Dining at The EDITION
One of the most significant upgrades to the former Seville Hotel site is the introduction of world-class dining and a vibrant entertainment complex, elevating the property's topical authority in the culinary scene. This focus on food and beverage is a hallmark of the EDITION brand.
The dining experiences are overseen by the globally renowned celebrity chef, Jean-Georges Vongerichten, who brings his modern touch to classic concepts.
The two main culinary entities are:
- Matador Room: This is the signature restaurant, offering innovative Latin American cuisine with Caribbean, Spanish, and South American influences. It operates with a sophisticated, supper club-like atmosphere, reminiscent of the Seville’s glamorous past. The adjacent Matador Bar and Terrace provides a stunning setting for pre- or post-dinner cocktails.
- Market at EDITION: A more casual, food-hall-inspired concept. This unique space functions as a patisserie, boulangerie, and salumeria, offering gourmet cuisine, coffee, and fresh-baked goods throughout the day.
The resort also features the sophisticated Lobby Bar, which serves as a central social hub, and a poolside bar offering refreshment at the two oceanfront pools.
Unrivaled Amenities and The Modern Miami Beach Experience
The Miami Beach EDITION delivers a comprehensive luxury resort experience, combining the intimate feel of a boutique hotel with the extensive amenities of a large-scale property. This focus on guest experience is reflected in consistently positive 2024 and 2025 guest reviews.
The resort’s commitment to modern luxury is evident in its array of services and unique offerings:
- Pools and Beach: Guests have access to two distinct oceanfront pools—a tranquil, ornate pool and a more casual, active pool—along with direct beach access and luxurious beach cabanas.
- Wellness: A 24-hour, state-of-the-art gym is available, along with daily fitness classes and a world-class spa offering facials and other treatments.
- In-Room Luxury: The comfort of the rooms is frequently highlighted in reviews, specifically mentioning the amazing beds and the use of high-end Le Labo bath products.
- Unique Services: The hotel offers a state-of-the-art semi-electric Beach Cruiser program, allowing guests to explore Collins Avenue and the surrounding Mid-Beach area with ease.
- Guest Services: Five-star amenities include 24/7 multi-lingual concierge, security, and valet services, ensuring a seamless and effortless stay.
The transformation from the historic Seville Miami Beach Hotel into The Miami Beach EDITION is more than just a name change; it represents the evolution of Miami luxury. It is a place where the ghosts of the Rat Pack era mix seamlessly with the contemporary glamour of Ian Schrager's vision, offering a truly unique and sophisticated resort experience that continues to set the standard for Mid-Beach hospitality.
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