From 'Disco Kroger' To Buckhead's New Hub: 7 Shocking Transformations At 3330 Piedmont Rd Atlanta, GA 30305
The address 3330 Piedmont Road NE in Atlanta, GA 30305, represents one of the most significant and talked-about commercial real estate transformations in the affluent Buckhead neighborhood in recent memory. As of late 2024 and early 2025, this location has completed its dramatic evolution from the site of an iconic, nearly 50-year-old landmark to a state-of-the-art retail destination now known as Buckhead Landing. This comprehensive redevelopment has introduced new anchor tenants, fresh dining concepts, and a completely revitalized shopping experience, cementing its role as a key commercial hub for the 30305 zip code.
The buzz surrounding 3330 Piedmont Rd centers on the replacement of a cultural touchstone—the legendary "Disco Kroger"—with a brand-new, modern grocery store and an influx of popular national and regional businesses. This article provides the ultimate, up-to-date guide to everything you need to know about the new tenants, the history of the site, and what this massive change means for the Buckhead community.
The Complete History and Transformation of 3330 Piedmont Road NE
The site at 3330 Piedmont Road has a rich and colorful history, primarily defined by its former anchor tenant, a Kroger supermarket that became a cultural phenomenon.
- Former Name: Piedmont Peachtree Crossing
- Current Name: Buckhead Landing
- Location: Buckhead, Atlanta, GA 30305
- Former Anchor Tenant: Kroger (The "Disco Kroger")
- New Anchor Tenant: Publix (often described as a "Super Publix")
- Former Owner/Manager: Regency Center
- Recent Transaction: The center was recently purchased by a Miami-based REIT, indicating significant investment and confidence in the location's future.
- Closing of an Era: The "Disco Kroger" closed its doors in December 2022 after serving the community for nearly five decades, marking the end of an Atlanta legend known for its late-night hours and eclectic clientele.
The redevelopment plan aimed to modernize the 152,239-square-foot shopping center, ensuring it remains a vibrant retail center in the heart of Buckhead. The transition from the beloved, yet aging, Kroger to the new, upscale Publix was the centerpiece of this massive overhaul.
The End of an Icon: Remembering the "Disco Kroger"
For decades, the Kroger at 3330 Piedmont Road was more than just a grocery store; it was a cultural institution. Its nickname, "Disco Kroger," stemmed from its proximity to various Buckhead nightclubs and its 24-hour operation, which attracted a diverse and often flamboyant crowd at all hours of the night.
The store was famous for its unique atmosphere, providing a late-night social scene and a backdrop for countless local stories. Its closure in 2022 was met with a mix of sadness and nostalgia from long-time residents, but it paved the way for the sleek, modern retail center that now stands in its place. The entire property is now rebranded as Buckhead Landing, signifying a new chapter for the corner of Piedmont and Peachtree Roads.
The New Retail Landscape: Businesses at Buckhead Landing
The redevelopment has brought a host of new and established businesses to Buckhead Landing, creating a diverse and convenient mix of retail, dining, and services. The new tenant roster is designed to cater to the upscale demographics of the 30305 zip code.
1. The Anchor: A New Publix Grocery Store
The most significant addition to 3330 Piedmont Road is the new Publix supermarket. This store is a major upgrade from its predecessor, offering a modern shopping experience, expanded departments, and the high-quality service Publix is known for. The opening of the Publix was a highly anticipated event, effectively replacing the "Disco Kroger" and ensuring the site remains a primary destination for grocery shopping in the area.
2. Exciting New Dining Concepts
Buckhead Landing is quickly becoming a new food destination with several key additions:
- Burton's Grill & Bar: This highly-regarded restaurant is making its Atlanta debut at Buckhead Landing. Burton's is known for its upscale American cuisine and commitment to fresh, quality ingredients, adding a new fine-casual dining option to the area.
- Handel's Homemade Ice Cream: A popular addition, Handel's offers a wide variety of fresh, homemade ice cream flavors, providing a sweet treat for shoppers and locals.
- Piu Bello Pizzeria: This local favorite offers authentic pizzas and Italian fare, providing a reliable and delicious option for casual dining.
- Jason's Deli: Known for its healthy options, sandwiches, and expansive salad bar, Jason's Deli continues to be a staple in the center, offering quick and fresh lunch and dinner options.
3. Retail and Services Staples
Beyond dining and groceries, the center maintains important retail and service entities that make it a convenient one-stop destination:
- Starbucks: The existing drive-thru Starbucks at 3330 Piedmont is a critical component of the center, catering to the high-traffic Buckhead commuter. Plans have been filed to renovate and expand this location, suggesting a continued commitment to modernization and an enhanced customer experience.
- Cost Plus World Market: This retailer offers a unique selection of international goods, furniture, food, and gifts, adding a distinct retail flavor to Buckhead Landing.
- Retail Space for Pop-Up Shops: The center actively promotes the availability of space for pop-up shops, indicating a dynamic and evolving retail environment that encourages new and temporary businesses to test the market.
The Impact of Buckhead Landing on Local Commerce
The transformation of 3330 Piedmont Road has had a profound impact on the surrounding commercial landscape. The shift from the older Piedmont-Peachtree Crossing to the modern Buckhead Landing signifies a significant investment in the area's infrastructure and retail appeal.
The move to a new, upscale Publix and the introduction of premium dining options like Burton's Grill & Bar elevate the center's status, drawing higher foot traffic and complementing the luxury retail that defines much of the Buckhead area. This revitalization ensures that the intersection of Piedmont Road and Peachtree Road remains a vital commercial artery. The modern design and improved accessibility are key factors in attracting both long-time Buckhead residents and new visitors to the area. The center's management by Regency Center and its recent sale to a Miami REIT underscore its value as a premier retail asset in one of Atlanta's most desirable zip codes.
In short, 3330 Piedmont Road NE is no longer defined by the nostalgia of the "Disco Kroger," but by the fresh, forward-looking energy of Buckhead Landing, making it a must-visit destination for shopping, dining, and daily essentials in Atlanta.
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