The Chernoff Newman Effect: 5 Reasons Why Columbia, SC’s Top Agency Is Dominating The Southeast In 2025
The landscape of integrated communications is constantly shifting, and as of late December 2025, one agency continues to stand out as a regional powerhouse: Chernoff Newman. Based in Columbia, South Carolina, this firm has been making significant waves across the Southeast, not just maintaining its decades-long reputation but actively innovating to meet the demands of modern marketing and public affairs. Their recent activities, including a major leadership transition and the launch of a cutting-edge creative unit, solidify their position as a must-watch entity in the industry.
The agency’s commitment to "work that matters"—focusing on impactful campaigns for communities and cultivation of positive change—is what truly sets them apart. From high-profile public health initiatives to statewide branding projects, Chernoff Newman’s Columbia office serves as the strategic hub for operations that extend across multiple states, demonstrating a powerful blend of local insight and broad regional influence.
Leadership, Locations, and Core Services: The Chernoff Newman Profile
Chernoff Newman operates as a premier integrated communications agency, providing a full spectrum of services designed to influence public opinion, drive engagement, and create measurable results for their diverse client base. Their structure and leadership are key to their success.
Key Biography & Profile
- Agency Name: Chernoff Newman
- Headquarters: Columbia, South Carolina
- Current CEO (Effective Jan 2025): David Campbell
- Other Office Locations: Charleston, SC, Orlando, FL, Charlotte, NC, and Washington, DC
- Core Services: Advertising, Public Relations (PR), Branding, Public Affairs, Crisis Communications, Digital Media Strategy, and Content Creation
- Philosophy: Guided by "Work That Matters," focusing on impacting communities and cultivating change
- Key Personnel: David Campbell (CEO), Erin McBride (2024 Leadership Columbia Class Member)
The transition in the executive suite is a major recent development. Industry veteran David Campbell was promoted to Chief Executive Officer (CEO), effective January 23, 2025, marking a new era of leadership for the firm. This move signals a strategic focus on continuity and leveraging deep institutional knowledge to navigate the complex modern media landscape.
The Launch of 'Test Unit': A New Era of Hybrid Communications
One of the most compelling and fresh pieces of news from the agency is the launch of its innovative "Test Unit." Announced in November 2024, this new offering is a direct response to the increasing demand for agile, multi-disciplinary communication solutions.
What is the 'Test Unit'?
The "Test Unit" is a hybrid offering that strategically merges three critical disciplines: Public Relations (PR), Social Media Management, and Creative Services. This integration allows the agency to deploy rapid, experimental, and highly-targeted campaigns that can be quickly measured and optimized. Instead of traditional, siloed campaigns, the Test Unit enables a fluid process where creative concepts, social distribution, and media relations work in lockstep from the outset.
This initiative is particularly vital in the digital age, where news cycles are instantaneous and public sentiment can shift rapidly. By combining the immediacy of social media with the credibility of traditional PR and the impact of strong creative, Chernoff Newman is positioning itself at the forefront of modern communication strategy. This commitment to innovation is a powerful draw for clients seeking a competitive edge in South Carolina and beyond.
High-Impact Projects: Work That Matters in the Palmetto State
Chernoff Newman's work in Columbia, SC, is deeply rooted in public affairs and community impact. Their portfolio showcases a consistent ability to handle sensitive, high-stakes campaigns for government agencies and non-profits, demonstrating strong topical authority in public health, agriculture, and infrastructure.
Driving Positive Change Through Strategic Campaigns
The agency’s impact can be seen across several recent and ongoing projects:
- S.C. Department of Agriculture (Palmettovore): Chernoff Newman was instrumental in campaigns for the S.C. Dept. of Agriculture, including the "Palmettovore Columbia Rally" project. This work promotes locally sourced products, strengthening the state's agricultural economy and encouraging consumer awareness. The campaign's success has earned the agency industry recognition, including multiple Addy Awards.
- SC DAODAS Partnership: The agency serves as a marketing partner for the South Carolina Department of Alcohol and Other Drug Abuse Services (SC DAODAS). This critical partnership involves developing strategic messaging and media campaigns to address public health issues, including the opioid crisis and substance abuse prevention. Their work here is a clear example of their "work that matters" philosophy.
- The COMET (Central Midlands Regional Transit Authority): Chernoff Newman has collaborated on projects with the Central Midlands Regional Transit Authority (The COMET), often working alongside other local firms like Flock and Rally. These collaborations highlight the agency's role in local infrastructure and community relations, ensuring public information campaigns are clear and effective.
These projects require deep expertise in public issues opinion surveys, corporate image analysis, and compelling messaging strategy—all hallmarks of the agency’s core competencies. Their experience in crisis communications also makes them a trusted partner for organizations facing complex or sensitive public challenges.
The Strategic Advantage of a Multi-State Footprint
While the heart of Chernoff Newman’s operations is in Columbia, SC, their network of offices in Charleston, Orlando, Charlotte, and Washington, DC, provides a significant strategic advantage. This regional footprint allows them to offer clients a unique blend of local market expertise and broad geographical reach.
The Columbia office acts as the central hub for strategic planning, while the satellite offices ensure that campaigns are executed with cultural relevance in key markets across the Southeast. For instance, their work in public affairs benefits immensely from the proximity to legislative and regulatory centers in South Carolina and Washington, DC. This structure supports their integrated approach, ensuring that advertising, PR, and branding services are seamlessly delivered across state lines, maximizing client investment and campaign influence.
In 2025, as the agency moves forward under the new leadership of CEO David Campbell and continues to refine its innovative offerings like the "Test Unit," Chernoff Newman in Columbia, SC, is set to further cement its reputation as a dominant force in the integrated communications and public affairs sector. Their focus on impactful, community-driven "work that matters" ensures their projects not only achieve business goals but also contribute positively to the region they serve.
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