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The Ultimate Dive Into Chanel West Coast's Coasty Swim Line: 5 Must-Know Facts About Her Eco-Friendly Bikinis

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Chanel West Coast has successfully transitioned from a reality TV star and rapper to a formidable entrepreneur in the fashion world, and her venture into swimwear is one of her most notable achievements as of December 24, 2025. While fans have long admired her vibrant and bold poolside style on social media, the real story lies in the launch of her own brand, Coasty Swim, which is making waves not just for its aesthetic but for its commitment to sustainability and inclusivity. This article dives deep into the latest collections and the ethos behind the brand that perfectly captures the star’s California-cool, yet consciously-minded, aesthetic.

The star’s personal style evolution has always been closely tied to her beach-ready looks, moving from high-end designer pieces to her own line which focuses on making sexy, fun, and colorful swimwear accessible. Coasty Swim is more than just a celebrity-endorsed product; it’s a reflection of her desire to create a body-positive space in the often-exclusive world of beachwear fashion, all while utilizing recycled materials.

Chanel West Coast: Complete Biography and Career Profile

Chelsea Chanel Dudley, known professionally as Chanel West Coast, is an American television personality, rapper, singer, and entrepreneur who rose to prominence through her work with MTV. Her career trajectory shows a consistent drive to diversify her talents across multiple entertainment platforms.

  • Real Name: Chelsea Chanel Dudley
  • Date of Birth: September 1, 1988
  • Place of Birth: Los Angeles, California
  • Primary Occupations: Television Personality, Rapper, Singer, Actress, Model, Songwriter, Entrepreneur
  • Notable Television Roles: Long-running co-host and recurring cast member on MTV's *Ridiculousness* (alongside Rob Dyrdek and Sterling "Steelo" Brim), and a main cast member on *Rob Dyrdek's Fantasy Factory*.
  • Music Career Highlights: Released mixtapes including *Now You Know* (2013) and *WAVES* (2019), featuring collaborations with artists like Snoop Dogg, French Montana, and Ty Dolla $ign.
  • Business Ventures: Founder of the eco-friendly swimwear brand, Coasty Swim.
  • Current Status (2025): Continues her work in television and music while actively promoting her body-positive fashion line.

The Birth of Coasty Swim: Eco-Friendly and Body-Positive Mission

The launch of Coasty Swim in 2022 marked a significant turning point for Chanel West Coast, establishing her as a serious player in the sustainable fashion market. The brand was conceived to fill a gap the star saw in the industry: swimwear that was both vibrant and responsible.

A Commitment to Sustainability: Recycled Materials

A core pillar of the Coasty Swim brand is its dedication to being an eco-friendly swimwear line. In a move to reduce environmental impact, the bikinis and swimsuits are made from recycled materials. This conscious decision appeals directly to a modern consumer base that prioritizes both style and planetary health. The brand’s Southern California roots are evident in its high-tide, good-vibes aesthetic, but its manufacturing process reflects a global responsibility.

Driving the Body Positivity Movement

Coasty Swim is explicitly a body-positive swimwear brand. Chanel West Coast has made it clear that her intention was to create inclusive bikinis that compliment and celebrate every woman’s body, moving away from the often-unattainable beauty standards pushed by traditional fashion houses. The designs—which range from skimpy halterneck styles to more supportive cuts—are meant to be fun, sexy, and confidence-boosting for all shapes and sizes.

Decoding the Hottest Coasty Swim Collections and Styles

Coasty Swim’s collections are a direct reflection of Chanel West Coast’s own vibrant and energetic personal style. The brand focuses on bright colors, tropical patterns, and cuts that maximize sun exposure and confidence. The latest collections have introduced several must-have pieces that define the brand’s aesthetic for 2025.

The Dessert Collection and Tropical Vibes

Two of the most popular lines are the Dessert Collection and the Tropical Collection. The Dessert Collection, which has been heavily promoted on social media, suggests sweet, indulgent, and colorful pieces. Meanwhile, the Tropical Collection is all about vibrant colors and patterns designed to make a splash and evoke a feeling of a permanent vacation.

Key Swimwear Styles to Look For

The brand offers a variety of silhouettes, but several standout styles have become fan favorites, showcasing the mix of playful and sexy design:

  • Cutout One Piece: A modern twist on the classic swimsuit, this style features strategic cutouts. Popular colorways include Neapolitan and Vanilla, offering a nod to the Dessert theme.
  • Princess Top and Bottoms: These pieces often feature a playful, feminine design, available in vivid colors like Pink, and are designed for both comfort and a flattering fit.
  • Summer Top and Bottom (Ocean Breeze): Epitomizing the brand’s coastal inspiration, the Ocean Breeze colorway is a staple, representing the fresh, cool tones of the Pacific.
  • The Perfect Coverup: The debut capsule collection also featured an "ocean breeze" skirt, hailed as the perfect coverup to transition from the beach to a boardwalk cafe.

Chanel West Coast’s Personal Style Evolution: From Designer to Designer

Before launching Coasty Swim, Chanel West Coast was known for rocking a wide array of bold and trendy swimwear from other brands, which ultimately informed the creation of her own line. Her style has always been defined by a love for eye-catching pieces and a willingness to embrace daring cuts.

Her past looks provide a clear roadmap to the Coasty Swim aesthetic. She has frequently been photographed in Neon Green Bikinis, High-Waisted Leopard Bikinis, and Metallic Silver Swimsuits, showcasing a preference for high-impact, statement-making beachwear. She has also worn pieces from popular fast-fashion brands like Fashion Nova and designer labels such as Beach Bunny, often opting for plunging necklines, string bikinis, and ruched fabrics that highlight her figure.

This history of wearing diverse styles—from animal print monokinis to retro-style '50s bikini tops—demonstrates her deep understanding of what works on different body types and for various occasions. This expertise is now channeled directly into Coasty Swim, ensuring every piece is both fashionable and functional for a day of poolside style or beachwear fashion.

The Future of Chanel West Coast’s Swimwear Empire

As of late 2025, Coasty Swim is positioned for significant growth. By focusing on the powerful combination of eco-friendly materials and a body-positive message, the brand taps into two of the most important trends in the modern fashion industry. Chanel West Coast’s ongoing visibility on MTV and her active presence as a rapper and television personality ensure a constant spotlight on her entrepreneurial ventures. The brand’s success is a testament to her ability to blend her personal love for colorful, sexy swimwear with a conscious business model, setting a new standard for celebrity-driven fashion lines.

chanel west coast swimwear
chanel west coast swimwear

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