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The Secret Behind L And L Jewelry: 5 Things You Didn't Know About Abraham And Miray Sahdo's NYC Empire

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L and L Jewelry has quietly become a powerhouse in the competitive world of New York City fine jewelry, distinguishing itself not just through dazzling diamond pieces but through a deeply personal, family-centric approach to craftsmanship. As of December 2025, the brand, led by the husband-and-wife team of Abraham and Miray Sahdo, continues to set high standards for custom design and ethical sourcing, making them a go-to destination for discerning clients seeking truly unique engagement rings and bespoke creations. The company’s focus on the client journey, from initial consultation to the final, meticulously crafted piece, is what truly defines its modern luxury appeal.

The name "L and L" is far more than a simple business abbreviation; it is a heartfelt homage to the founders' own family, embodying the very essence of the love and commitment their jewelry celebrates. This foundational philosophy permeates every aspect of the business, from the personalized service offered to every client to the rigorous, multi-step process required to bring a custom design to life. This article takes a deep dive into the people, the process, and the principles that make L and L Jewelry a standout name in the global jewelry market.

The Founders: Abraham and Miray Sahdo’s Journey and Inspiration

L and L Jewelry, nestled in the heart of New York City, is the creation of fine jewelry designer and owner Abraham Sahdo, also known as Abraham Miksi-Sahdo, and his wife, Miray Sahdo. Their partnership is the engine that drives the brand’s success, combining Abraham's technical mastery and design vision with a joint commitment to exceptional customer experience.

Complete Profile of the Founders

  • Name: Abraham Miksi-Sahdo (Owner, Fine Jewelry Designer)
  • Role: Leads all custom design and craftsmanship processes, acting as the primary jeweler and visionary.
  • Wife & Partner: Miray Sahdo
  • Miray's Role: Works alongside Abraham, focusing on client relations and ensuring open communication is the cornerstone of the design process.
  • Company Location: New York City (NYC)
  • Inspiration for "L and L": The name is a tribute to their two daughters, Leah and Laetitia, and stands for "Lots of Love."
  • Signature Mark: All of their rings are stamped with "Lots of Love," a personal testament to their family and the meaning of their work.
  • Specialty: High-end custom jewelry, diamond engagement rings, and wedding bands.

Abraham views his role as a fine jewelry designer as a profound blessing, allowing him to be a part of the defining moments in his clients' lives. This emotional connection to the craft is what elevates L and L Jewelry beyond a typical retail experience, turning the purchase of a piece into a collaborative, memorable journey. The commitment to partnership, both in their marriage and in their business, is a core value that resonates with couples shopping for their most significant pieces of jewelry.

The Custom Jewelry Process: Where Craftsmanship Meets Client Vision

One of the strongest pillars of the L and L Jewelry brand is their unparalleled focus on custom design. They understand that an engagement ring or a bespoke necklace is a deeply personal statement, and their process is structured to translate a client's unique vision into a tangible heirloom. This dedication to precision and personalization is what draws clients to their New York studio.

The Three-Step Custom Design Journey

The creation of a custom piece at L and L Jewelry is a meticulous, multi-stage process that ensures every detail is perfect. For a single ring, the total craftsmanship can require at least 80 hours of dedicated work. The journey is broken down into three main steps:

  1. Consultation: This initial stage involves an in-depth discussion between the client and the Sahdos. The goal is to fully understand the client's aesthetic preferences, budget, and the emotional significance of the piece. This is where the vision for a vintage engagement ring, a modern solitaire, or a complex halo setting begins to take shape.
  2. CAD (Computer-Aided Design): Once the concept is finalized, Abraham’s team uses advanced CAD technology to create a precise, three-dimensional digital model of the jewelry. This allows the client to review and approve the design from every angle before any precious metal is cut or any diamond is set, ensuring total satisfaction.
  3. Finishing: After approval, the design moves into the physical production phase. This involves casting the chosen precious metals—such as platinum or various karats of gold—and the highly skilled process of diamond setting. The finishing stage includes polishing and final quality checks, resulting in a piece of fine jewelry that is ready to be worn.

L and L Jewelry ensures that the materials used are of the highest caliber, offering a large assortment of loose diamonds that are certified by leading international grading laboratories, including GIA Certified and EGL Certified diamonds. This transparency in sourcing and grading gives clients complete confidence in the value and quality of their purchase.

Ethical Sourcing and High-End Collections for 2025

In the modern jewelry landscape, ethical considerations are as important as aesthetic design. L and L Jewelry has made a strong commitment to sustainability and responsible sourcing, an increasingly vital factor for today's consumers. They prioritize ethically sourcing all of their gemstones and precious metals, ensuring their beautiful creations do not come at an ethical cost.

A Spotlight on Best Sellers and Key Entities

While the brand is famous for its bespoke creations, their pre-designed Collections also feature a range of highly sought-after pieces. The Best Sellers section on their website, which is updated to reflect current trends and popular demand, showcases the variety of styles that are currently "flying off the shelves" as of late 2025.

Key product categories and entities that define the L and L Jewelry catalog include:

  • Diamond Engagement Rings: A cornerstone of the business, featuring classic and contemporary styles like solitaire, vintage, halo, and three-stone rings.
  • Wedding Bands: Complementary designs for both men and women, often custom-designed to fit perfectly with their engagement ring counterparts.
  • Fine Jewelry: This broad category includes exquisite necklaces, earrings (such as dangle earrings), and bracelets.
  • Bridal Party Gifts: A specialized collection designed for wedding parties, offering elegant tokens of appreciation.
  • Precious Metals: The primary materials used are high-quality platinum and various colors of gold (white, yellow, and rose).
  • Gemstones and Diamonds: They focus on exceptional quality, providing clients with GIA Certified and EGL Certified loose diamonds for maximum choice and transparency.

The brand's success is a testament to the power of a personal touch in a high-stakes industry. By stamping "Lots of Love" onto every ring, Abraham and Miray Sahdo ensure that every piece of L and L Jewelry carries not just the brilliance of a diamond, but the enduring warmth of their family's story and their commitment to their clients' happiness. This blend of master craftsmanship, ethical sourcing, and a family-first philosophy is the true secret behind their growing legacy in New York's fine jewelry scene.

For anyone seeking a piece of jewelry that is as unique as their own story, L and L Jewelry offers a refreshing and deeply personal alternative to mass-market brands. Their focus on the custom design process and the high level of transparency they maintain throughout the sourcing of precious materials positions them as a trusted leader for the next generation of jewelry buyers. The ongoing updates to their collections and their forward-looking business strategy, extending into 2025, confirm their place as a relevant and dynamic force in the luxury market.

The Secret Behind L and L Jewelry: 5 Things You Didn't Know About Abraham and Miray Sahdo's NYC Empire
l and l jewelry
l and l jewelry

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