The $7.4 Million Secret Behind Tarzan And Jane Midland TX: How Two Brothers Built A West Texas Empire
Contents
The Founders' Journey: Zach and Seth Covington
The foundation of the *Tarzan & Jane Travel Center* empire lies with its founders, the Covington brothers, who brought their entrepreneurial spirit from Mississippi to the heart of Texas.- Names: Zach Covington and Seth Covington
- Role: Co-owners and Leaders of Tarzan & Jane Travel Centers (also the parent company of Tarzan Grill)
- Parent Company: Covington Brothers Properties LLC
- Origin: Migrated from Mississippi to West Texas over 10 years ago to work in the oilfield.
- Business Start: Seth Covington was the first to arrive in the area. The business officially began with Zach Covington starting a food truck in 2013.
- First Concept: The food truck evolved into the *Tarzan Grill* restaurant in 2013 in the town of Tarzan, Texas.
- Current Status: Overseeing a major, multi-location expansion across the Midland-Odessa area, solidifying their status as key regional developers.
The Curious Origin of the Tarzan & Jane Name
One of the most frequently asked questions in the Midland area is: *Why is it called Tarzan & Jane?* The answer is a charming piece of local history tied directly to the business's first location. The entire concept began in the small, unincorporated community of Tarzan, Texas, located northwest of Midland. When the Covington brothers opened their initial restaurant in 2013, they naturally named it the Tarzan Grill after the town that gave them their start. The "Jane" component came later. As the business expanded its offerings beyond just food, adding a fueling station to serve the needs of local workers and travelers, the brothers needed a name for the new gas component. They "naturally had to name it 'Jane's Gas.'" This clever combination of the local town's name and a classic literary pairing created the memorable and highly marketable brand: Tarzan & Jane Travel Center. This unique naming strategy not only pays homage to their roots in Tarzan, TX, but also gives the brand a distinct, easily recognizable identity that stands out in the competitive travel center landscape of the Permian Basin.A Premier Destination: What Makes Tarzan & Jane Stand Out?
The success of *Tarzan & Jane* is not solely due to its catchy name; it’s built on a business philosophy that elevates the standard convenience store experience into a full-service, high-quality stop. The Covington brothers focused on creating a "one-stop shop" that truly caters to the needs of the West Texas traveler and the demanding oilfield community.The Tarzan Grill Experience: Homemade Quality
The cornerstone of the *Tarzan & Jane* appeal is its food service, primarily through the in-house Tarzan Grill. Unlike typical gas station fare, the Grill operates with a commitment to quality that rivals local diners.- Homemade Tortillas: A signature feature that draws massive local praise, the Tarzan Grill is famous for its fresh, homemade tortillas, which are the base for their popular breakfast burritos and lunch wraps.
- High-Quality Menu: The menu focuses on freshly made items, including mouth-watering burgers, breakfast burritos, and other hot meals, all crafted with an emphasis on outstanding quality.
- Local Focus: The food is designed to be hearty and satisfying, appealing directly to the needs of the hard-working community in the oil and gas industry, as well as long-haul drivers.
Convenience and Comfort for the Modern Traveler
Beyond the food, the *Tarzan & Jane Travel Centers* are designed to be a premier rest stop. They offer a blend of services that make them a preferred choice over standard convenience stores. Many locations feature partnerships with high-end coffee brands, such as PJ's Coffee, providing specialty beverages that cater to those seeking more than standard drip coffee. Furthermore, the centers are consistently praised for maintaining clean and well-maintained restrooms, a crucial factor for travelers and a key differentiator in the travel center industry. The overall focus is on delivering a blend of convenience, quality, and genuinely friendly service.The Massive Midland Expansion: A Look Ahead to 2026
The most current and significant news surrounding *Tarzan & Jane Midland TX* is the company's aggressive and ambitious expansion strategy within Midland County, underscoring the brand's success and the Covington brothers’ confidence in the West Texas economy. The expansion involves multiple major projects:The South Midland Flagship Center
The largest and most reported project is the development of a new Tarzan & Jane Travel Center in south Midland. This is not a minor remodel, but a substantial undertaking with an estimated cost of $7.4 million. * Location: The new center will be developed at 2301 S. Lamesa Road. * Timeline: The project is slated for completion and opening by August 2026. * Features: This flagship location is expected to bring a comprehensive array of services, including fuel, high-quality food options, and dedicated outdoor seating areas, designed to be a significant upgrade for the area.Expanding the Midland Footprint
In addition to the south Midland project, the company is actively moving forward with plans for other new locations, further cementing their presence in the city. * Northwest Midland: Plans are in progress for a new high-end gas station in northwest Midland, pending approval from the City Council. * West I-20: A sixth location for the chain is planned for development on West I-20 in southwest Midland, strategically targeting the heavy traffic corridor of the Interstate. This rapid, multi-front expansion confirms that *Tarzan & Jane Travel Centers* is transitioning from a successful regional chain to a major player in the Texas travel and convenience market. By focusing on quality food through the Tarzan Grill, exceptional customer service, and strategic locations, Zach and Seth Covington are continuing to build a powerful legacy, proving that even a simple gas station can become a beloved local institution. The ongoing developments in Midland ensure that the *Tarzan & Jane* story is one of the most exciting entrepreneurial narratives in West Texas for years to come.
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