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The 5 Secrets Behind 107.9 La Mejor Fresnillo: Zacatecas' Undisputed Grupera Powerhouse

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For decades, 107.9 La Mejor Fresnillo has been more than just a radio station; it is the definitive cultural soundtrack for the state of Zacatecas. Broadcasting as XHEMA-FM, this frequency dominates the airwaves with a vibrant mix of Regional Mexican music, breaking news, and deep community engagement that few competitors can match. As of this current date, December 25, 2025, the station continues to solidify its position as the region's top source for the Grupera and Banda genres, driven by a powerful local legacy and a major national network affiliation.

The station’s success isn't accidental; it’s a carefully orchestrated blend of local talent, national programming power, and a deep understanding of the Fresnillo and greater Zacatecas audience. From the legendary voices of the past to the new generation of hosts, 107.9 FM is the voice of the people, connecting listeners through music, information, and local events.

The Voice of Fresnillo: Key Personalities and Station Biography

La Mejor 107.9 FM (XHEMA-FM) operates under the umbrella of Grupo Radiofónico B-15, a powerful local media conglomerate that also manages television and digital platforms in the region. The station is a key affiliate of the national La Mejor Network, which is part of the larger MVS Radio group, ensuring high-quality, professional programming alongside local flavor. The station's history is marked by a commitment to the Regional Mexican format, specifically the popular Grupera and Banda genres, mixed with up-to-the-minute news coverage (noticias de última hora).

Station Profile & Key Entities

  • Frequency: 107.9 FM
  • Call Signs: XHEMA-FM (FM) and XEMA-AM (AM 690)
  • City of License: Fresnillo, Zacatecas, Mexico
  • Local Owner/Operator: Grupo Radiofónico B-15
  • National Network: La Mejor FM (MVS Radio)
  • Primary Music Format: Regional Mexican (Grupera, Banda, Cumbia, Norteño)
  • Sister Stations (Grupo B-15): Exa FM 100.5 Fresnillo, Romántica 90.3

Notable Hosts and The Rojas Legacy

The station is well-known for its on-air talent, particularly the family that has defined its sound for decades—the Rojas family. The tradition of excellence in broadcasting has been passed down from father to son, creating a strong sense of continuity and trust with the audience.

  • Chavita Rojas (Salvador Rojas): A legendary figure in Fresnillo radio, his legacy established the station's reputation for quality and community connection.
  • Diego Rojas: Carrying on his father's work, Diego is one of the station's most prominent and youngest hosts. His show, "Los Éxitos de La Mejor con Diego Rojas" (The Hits of La Mejor with Diego Rojas), is a prime-time staple, delivering the biggest hits of the Grupera world to the evening audience.
  • Other Key Personalities: The station's lineup is bolstered by other popular voices who contribute to the daily musical and news programming, including Salvador Jiménez, Paty Alejandra, Marck, and Marisol Ortiz.

Secret 1: The Grupera & Banda Music Authority

107.9 La Mejor Fresnillo’s primary strength lies in its unwavering focus on the Regional Mexican genre, specifically the high-energy Grupera and Banda formats. This music is the heart and soul of northern and central Mexico, and La Mejor has become the regional authority for it. The station’s playlist is a carefully curated mix of national chart-toppers and local legends, ensuring that the music resonates deeply with the Zacatecan identity.

The Fresnillo Sound: Local Legends and National Hits

The station’s programming often features artists who have a strong connection to Fresnillo and Zacatecas, cementing its topical authority in the local music scene. This commitment to local talent is a key differentiator from national-only stations.

  • Los Temerarios: Arguably the most famous Grupera band in the world, Los Temerarios originated right in Fresnillo, Zacatecas, in 1977. Their music is a cornerstone of the station's programming, representing the city's rich musical heritage.
  • Zacatecas Regional Artists: Listeners tune in to hear other regional favorites like La Fe Norteña, El Nono Y Su Banda Reyna De Jerez, and La Fundadora Banda Centenario de Rancho Grande, Zac.
  • National Superstars: As part of the La Mejor network, the station also features massive national and international Regional Mexican artists such as Los Tigres Del Norte, the legendary cumbia group Los Angeles Azules, and Los Bukis.

Secret 2: The Power of Local News and Multiplatform Dominance

While music is the primary draw, 107.9 FM is equally vital as a source of local information. The station's affiliation with Grupo Radiofónico B-15 means it can leverage a multiplatform strategy that includes radio, television (Canal 15 Fresnillo), and digital platforms. This multi-channel approach allows La Mejor to provide unparalleled, comprehensive coverage of local events and breaking news, making it a critical communication hub for the community.

Recent Community Impact and Fresh Content

The station’s commitment to its audience is evident in its recent high-profile activities and collaborations:

  • Feria de Fresnillo Coverage: Grupo B-15, including 107.9 FM, recently marked a significant milestone by providing historical multiplatform coverage of the annual Feria de Fresnillo. This extensive coverage across radio, TV, and digital platforms ensures that all residents can experience the major cultural event.
  • CANACO Collaboration: The station's parent company, Grupo B15, also signed a collaboration agreement with the Cámara Nacional de Comercio (CANACO) de Fresnillo. This partnership highlights the station's role as a key economic and commercial promoter in the city, supporting local businesses and community development.
  • Public Service: La Mejor has a history of engaging in public service campaigns, such as promoting a Mobile Journey (Jornada Móvil) in Fresnillo to connect citizens with government services, further cementing its role as a socially responsible broadcaster.

Secret 3: The MVS Radio Network Advantage

107.9 La Mejor Fresnillo benefits from a strategic affiliation with the national La Mejor FM network, which is one of the main radio networks owned by the media giant MVS Radio. This is a powerful advantage that elevates the local station far beyond what an independent broadcaster could achieve.

What the Network Provides

  • National Reach: The MVS Radio network broadcasts to over 100 regional markets across Mexico and even extends into the United States and other Spanish-speaking countries, giving XHEMA-FM a global presence through online streaming.
  • Professional Production: Affiliation with MVS provides access to professional production standards, high-quality syndicated programming, and the latest in broadcasting technology, ensuring a polished, consistent listening experience for the Fresnillo audience.
  • Cross-Promotion: The station benefits from cross-promotion with MVS’s other major networks, such as Exa FM (pop music) and MVS Noticias (news), which allows it to reach different audience segments in Fresnillo and Zacatecas.

Tuning In: How to Listen to La Mejor 107.9 FM

The station’s commitment to accessibility is another reason for its enduring popularity. Whether you are in Fresnillo, anywhere else in Zacatecas, or even across the globe, there are multiple ways to tune into the best of Grupera and Banda music.

  • Over the Air: Simply tune your FM radio to 107.9 MHz in the Fresnillo and surrounding Zacatecas areas.
  • Online Streaming: The station is available 24/7 through its online portal on the Grupo B-15 and La Mejor websites, as well as third-party streaming platforms like Streema, Zeno.fm, and OnlineRadioBox.
  • Digital Apps: Listeners can also access the live stream via various radio apps available on Google Play and the Apple App Store, making it easy to listen on the go.

107.9 La Mejor Fresnillo (XHEMA-FM) is a shining example of a local radio station that has successfully leveraged its heritage, its musical format, and its national ties to create a dominant media presence. By championing the Regional Mexican sound, providing essential local news, and actively participating in community life, La Mejor remains the undisputed, essential voice of Fresnillo and Zacatecas.

The 5 Secrets Behind 107.9 La Mejor Fresnillo: Zacatecas' Undisputed Grupera Powerhouse
107.9 la mejor fresnillo zacatecas
107.9 la mejor fresnillo zacatecas

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