5 Shocking Changes Revealed In New Tennova Healthcare Cleveland Photos And Rebranding

The name Tennova Healthcare – Cleveland is now officially a part of local history, following a monumental acquisition and rebranding that has completely reshaped the landscape of regional medical services. As of the most recent updates in late 2024 and early 2025, the facility that served the community for decades has transitioned to a powerful new identity: Vitruvian Health – Bradley Medical Center (BMC). This article explores the dramatic changes, new leadership, and specialized services that define the hospital’s future, providing the most current information for those searching for the latest images and details of the Cleveland, Tennessee, facility. This transition, which was finalized on August 1, 2024, saw the sale of the hospital and its related businesses, including physician clinic operations and outpatient services, from Community Health Systems (CHS) to Vitruvian Health, which is the new name for the Hamilton Health Care System. This major shift ensures the 351-bed regional hospital remains a cornerstone of medical excellence in Bradley County and the surrounding areas, carrying forward its legacy of advanced care under a new, community-focused banner.

New Executive Leadership: The Faces of Bradley Medical Center's Future

The rebranding of the former Tennova Healthcare – Cleveland facility into Bradley Medical Center (BMC) has brought with it a fresh executive structure, emphasizing local commitment and strategic growth. The new leadership team is tasked with guiding the hospital through its transition and expanding its specialized service lines. The key leaders overseeing Vitruvian Health and the Bradley Medical Center campus include:

• Jeff Myers: President and CEO of Vitruvian Health (formerly Hamilton Health Care System). Myers has been instrumental in the strategic acquisition and vision for the newly expanded system.
• Lisa Lovelace: President and CEO of Bradley Medical Center. Lovelace has made history as the first female CEO in the facility’s extensive operational history, bringing a fresh perspective and dedication to the Cleveland community.
• Jordan Robinson: Vice President of Physician Services for Vitruvian Health, overseeing both Hamilton Physician Services and the new Bradley Physician Services.
• Sandy Smith: Chief Operating Officer (COO) for Vitruvian Health, focusing on operational excellence across the integrated system.
• Rob Brown: Chief Financial Officer (CFO) for Vitruvian Health, managing the financial stability and investment in the new Bradley Medical Center.

This executive team is committed to maintaining the high standards of patient care and enhancing the existing specialized programs that were hallmarks of the Tennova era.

Shocking Change #1: The Massive Rebrand and Acquisition Details

The most significant change for the facility at 2305 Chambliss Avenue NW is its new name and ownership structure. The sale from Community Health Systems (CHS) to the non-profit Hamilton Health Care System (now Vitruvian Health) was a major industry event.

The Transition from For-Profit to Non-Profit Operation

The acquisition, which closed on August 1, 2024, marked a pivotal moment, transitioning the hospital from a for-profit model under CHS to a non-profit entity under Vitruvian Health. This move is often viewed positively by communities, as non-profit hospitals typically reinvest all earnings directly back into the facility, technology, and patient care services.

Honoring Local Heritage

The new name, Bradley Medical Center, is a direct tribute to Bradley County and the hospital's long-standing heritage in the region. Vitruvian Health CEO Jeff Myers stated the renaming was done to honor the community and the facility's history of care. This local focus is a key component of the new identity, ensuring the hospital's mission remains centered on the needs of Cleveland, TN, residents.

Shocking Change #2: Enhanced Centers of Excellence and Specialized Care

While the name has changed, the core mission to provide advanced, specialized medical care remains. Bradley Medical Center is focused on expanding its recognized centers of excellence, many of which were established during the Tennova Healthcare era.

Accredited Chest Pain Center

BMC continues to operate as an Accredited Chest Pain Center, a crucial designation for the immediate and effective treatment of heart attack patients. This level of cardiovascular services ensures that Cleveland residents have access to rapid, life-saving intervention close to home.

Orthopedic Joint Center

The facility also maintains its status as a leading Orthopedic Joint Center. This specialized unit handles complex procedures related to joint replacement, sports injuries, and musculoskeletal disorders, providing comprehensive care from diagnosis through physical therapy and rehabilitation.

Hyperbaric and Wound Treatment

The specialized Hyperbaric & Wound Treatment Center, formerly known as the Tennova Hyperbaric & Wound Treatment Center, is a vital part of the hospital’s outpatient services. It provides advanced therapies, including hyperbaric oxygen therapy, for patients with chronic, non-healing wounds, significantly improving outcomes for diabetic and other complex cases.

Shocking Change #3: Patient-Centric Amenities and Experience

The focus under Vitruvian Health is on elevating the overall patient experience, ensuring that the new Bradley Medical Center is not just a place for treatment but a center for comfort and effective recovery.

Modern Facilities and Comfort

Searches for "tennova healthcare cleveland photos" now lead to images and reviews of a facility boasting modern amenities designed to enhance patient comfort. This includes attention to patient rooms, common areas, and the overall environment to promote healing.

Focus on Quality and Safety

Quality metrics are a major focus for the new ownership. The hospital has previously been recognized for excellence, including the Outpatient Prostate Care Excellence Award™ and the Coronary Intervention Excellence Award™. Furthermore, Bradley Medical Center has demonstrated a strong commitment to patient safety protocols, scoring highly in areas like hand hygiene practices and effective communication between staff and patients.

Shocking Change #4: Integration with a Larger Healthcare Network

The merger into Vitruvian Health is more than just a name change; it represents a deeper integration into a robust, regional healthcare system. Vitruvian Health is comprised of Hamilton Medical Center and Bradley Medical Center, along with over 80 other points of care.

Expanded Specialist Access

This integration means that Bradley Medical Center’s patients now have seamless access to the broader network of specialists, resources, and technology available across the Vitruvian Health system. This is crucial for complex cases that require multidisciplinary consultation.

Physician Services and Primary Care

Existing facilities like Tennova Primary Care - South Cleveland have been rebranded as Bradley Primary Care South – Cleveland, ensuring continuity of care. The new structure ensures that primary care physicians and specialists are closely aligned, providing a more coordinated patient journey from the clinic to the 351-bed hospital.

Shocking Change #5: Commitment to Future Healthcare Education

The facility’s dedication to the future of healthcare extends to education. The hospital campus is home to a Jersey College Nursing School Campus.

Training the Next Generation

This partnership is vital for addressing the ongoing need for skilled healthcare professionals in the Cleveland area. By hosting a hospital-based nursing school, Bradley Medical Center is actively involved in training the next generation of nurses, ensuring a steady supply of credentialed staff dedicated to the local community. This commitment to education reinforces the hospital's role as a long-term community partner in Bradley County.

Conclusion: The Future of Healthcare in Cleveland, TN

The search for "tennova healthcare cleveland photos" now serves as a historical marker for a facility that has undergone a significant and positive transformation. The transition to Vitruvian Health – Bradley Medical Center signifies a renewed commitment to high-quality, specialized, non-profit healthcare for the Cleveland community. With new leadership, a focus on patient experience, and continued investment in specialized services like the Accredited Chest Pain Center and Orthopedic Joint Center, BMC is poised to be a leader in regional medical care for years to come.

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