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The Corner London: 7 Reasons This Agency Is Defining Modern Creative Strategy In 2025

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The Corner London is not just another creative shop; it’s a dynamic powerhouse that has consistently redefined the landscape of modern advertising since its founding in 2012. As of late 2024 and early 2025, the agency is riding a fresh wave of momentum, securing major client wins, rolling out high-profile rebrands, and solidifying its reputation for a uniquely collaborative culture in a rapidly evolving industry.

The agency’s recent work with major brands like Moss and Hackney Gelato demonstrates its ability to blend creative excellence with strategic insight, proving that its founding principle—an agency where everyone works together—is more relevant than ever. This deep dive explores the key personnel, major campaigns, and core philosophy that make The Corner London a critical entity in the global advertising market right now, providing the freshest updates on their operations and impact.

The Architects of The Corner London: Key Leadership and Founding Principles

The Corner London was established on a belief in dismantling traditional agency silos to foster a truly collaborative environment. This core philosophy is driven by its influential founding partners, who continue to shape the agency’s direction and creative output.

  • Founding Partner & CEO: Neil Simpson
    • Simpson is the strategic and operational leader, steering the agency's vision and growth since its inception in 2012.
    • His leadership has been instrumental in maintaining the agency's "modern agency for modern times" ethos.
  • Founding Partner & Chief Creative Officer (CCO): Tom Ewart
    • Ewart is the creative visionary, responsible for the high-impact, distinctive work that defines The Corner London's portfolio.
    • His creative direction ensures that the collaborative culture translates into genuinely unique and memorable campaigns for clients.

Recent Internal Developments (2025)

The agency has demonstrated a strong commitment to internal talent and growth in 2025. This focus on nurturing its team is a direct reflection of its collaborative founding principles.

  • The Corner London recently announced two significant promotions within its senior leadership team, underscoring a strategy of empowering existing talent to take the helm.
  • In March 2025, the agency welcomed a new placement team, Riley and Lewis, signaling a continuous investment in the next generation of creative and strategic talent.

The Most Talked-About Campaigns and Client Wins (2024–2025)

The last two years have been pivotal for The Corner London, marked by high-profile competitive pitch wins and the launch of campaigns that are setting new benchmarks for brand relevance and creative impact. This recent work highlights their agility across diverse sectors, from fashion to artisan food.

1. Moss Rebrand: 'Men Of Style + Substance'

One of the agency's most significant recent achievements is the comprehensive rebrand and new creative platform for Moss, formerly known as Moss Bros.

  • New Creative Platform: The campaign is titled 'Men Of Style + Substance,' which completely reimagines the Moss name.
  • Strategic Intent: This platform moves the brand beyond formalwear and hiring to celebrate the modern man's style, substance, and individual journey.
  • Scope of Work: Following a competitive pitch, The Corner London was appointed as the creative agency and, crucially, the influencer agency, demonstrating their integrated approach that includes digital and social channels.

2. The Hackney Gelato Account Win

In a major win for the food and beverage sector, The Corner London was appointed as the creative agency for Hackney Gelato, the award-winning artisan ice cream brand.

  • The Brief: The agency is tasked with producing a new advertising campaign for the brand, which is anticipated to launch in the coming year.
  • CEO Commentary: Neil Simpson, CEO, expressed excitement about the partnership, noting the brand's delicious product and the anticipation of "tucking in" to the creative challenge.

3. Alternaleaf Campaign with Jordan Stephens

Further showcasing their versatility, the agency produced a campaign for Alternaleaf, a medicinal cannabis clinic, featuring the high-profile musician and actor Jordan Stephens. This partnership highlights the agency’s willingness to tackle sensitive or emerging sectors with a modern, high-impact celebrity endorsement strategy.

The Corner London’s Unique Advertising Philosophy and Client Portfolio

Since its launch in 2012, The Corner London has prided itself on being a "collaborative culture." This methodology is designed to break down the traditional walls between creative, strategy, and media, ensuring a more cohesive and agile output for clients in a modern, fragmented media landscape.

The Collaborative Methodology

The agency’s core belief is that the best work emerges when everyone works together seamlessly. This collaborative model now explicitly integrates modern channels, including influencers, directly into the strategic and creative process. This ensures campaigns are not just creatively brilliant but are also built for maximum impact across all digital and traditional touchpoints.

A Roster of High-Profile Entities

The topical authority of The Corner London is evident in its diverse and impressive client roster, which spans multiple industries and includes a significant number of well-known national and international brands. These entities trust The Corner to handle their creative and strategic advertising needs:

  • Automotive & Transport: Enterprise, Cannondale
  • Food & Beverage: Asahi, Peroni, Cornish Orchards, Hackney Gelato
  • Retail & Fashion: Moss (Moss Bros), Jigsaw, Hallmark
  • Finance & Insurance: Policy Expert, Jackpotjoy
  • Home & Lifestyle: Sofology, Anglian Water
  • Technology & Telecoms: Airband
  • Sports & Wellness: Adidas, Alternaleaf

This extensive list of clients—including recent wins like Hackney Gelato and Moss, and long-standing relationships with brands like Adidas and Peroni—demonstrates the agency's broad appeal and consistent ability to deliver results across highly competitive markets.

The Future: Why The Corner London Remains a Creative Force

The Corner London’s trajectory in 2025 is a testament to its foundational strength and its ability to adapt. The agency’s success in securing the Moss rebrand and the Hackney Gelato account, coupled with its focus on promoting internal talent, positions it strongly for future growth.

The advertising world is increasingly demanding integrated solutions that seamlessly blend traditional creative with digital influencer strategies. By explicitly including "influencers" in its modern definition of collaborative culture, The Corner London is proving that it understands the full scope of the modern media landscape.

Furthermore, the historical context of its acquisition by Be Heard for £12m highlights its recognized value as a creative and strategic asset in the broader marketing group ecosystem. This backing provides the stability and resources necessary to continue attracting major clients and executing ambitious, integrated campaigns.

In summary, The Corner London continues to be a vibrant, relevant, and influential advertising agency. Its ongoing commitment to a collaborative, silo-free model, led by Neil Simpson and Tom Ewart, ensures it remains a top-tier choice for brands looking for creative strategy that delivers both style and substance in the competitive markets of 2025 and beyond.

The Corner London: 7 Reasons This Agency Is Defining Modern Creative Strategy in 2025
the corner advertising agency
the corner advertising agency

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