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The Utah Utes Millionaire: Unpacking Cam Rising’s Net Worth And $1M+ NIL Earnings In 2025

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Cam Rising’s financial profile is one of the most compelling stories in modern college football, blending traditional athletic achievement with the new era of Name, Image, and Likeness (NIL) earnings. As of late 2025, the star quarterback for the Utah Utes has established a significant financial foundation, with his estimated net worth largely derived from his impressive NIL valuation, which has been cited as high as over $1 million annually. This figure is particularly noteworthy as it rivals or even surpasses the minimum salaries of many NFL rookie contracts, illustrating the profound economic shift in the collegiate sports landscape.

The uncertainty surrounding his 2025 NFL Draft projection, combined with his substantial collegiate earnings, makes his net worth a fascinating subject for analysis. While a definitive "net worth" figure for a college athlete is complex, the data points to a total valuation well into the six figures, primarily fueled by lucrative endorsement deals with regional and national brands. This deep dive will break down his complete financial picture, including his biography, his key NIL partnerships, and his projected future earnings.

Cameron Rising: Full Biography and Profile

Cameron James Rising is one of the most recognizable faces in the Pac-12 Conference, known for his leadership and resilience on the field. His journey to becoming the Utah Utes' celebrated quarterback involved a significant transfer and a prolonged college career that has maximized his earnings potential under the NIL rules.

  • Full Name: Cameron James Rising
  • Born: May 13, 1999
  • Hometown: Ventura, California
  • Parents: Nicko and Eunice Rising
  • High School: Newbury Park High School (Newbury Park, CA)
  • College: University of Texas (2018), University of Utah (2019–Present)
  • Position: Quarterback (QB)
  • Height/Weight: 6’2”, 220 lbs
  • Key Achievements: Led the Utah Utes to back-to-back Pac-12 Championship appearances (2021, 2022).

Rising began his collegiate career as a highly-touted four-star recruit, initially committing to the Texas Longhorns in 2018. After a redshirt season, he transferred to the University of Utah in 2019, where he eventually took over as the starting quarterback, becoming the undeniable leader of the Utes football program. His extended time in college, due to a combination of a transfer, a redshirt year, and an injury that kept him out for a full season, has allowed him to capitalize on the NIL era for several years.

Breaking Down Cam Rising’s NIL Value and Net Worth

The primary component of Cam Rising's current net worth is his Name, Image, and Likeness (NIL) valuation, which places him among the top earners in college sports. Unlike a traditional salary, these earnings come from endorsements, appearances, and social media promotions.

The $662,000+ NIL Valuation

According to On3's NIL Valuation, Cam Rising's annual NIL worth has been estimated to be around $662,000 in 2024. Other reports have suggested his total earnings from deals at Utah have exceeded $1 million. This valuation is a dynamic figure based on his on-field performance, social media following, and the lucrative nature of the deals he secures.

The decision by Rising to return for another season at Utah, despite being draft-eligible, was widely viewed as a shrewd financial move. Given the uncertainty of his NFL Draft stock—especially after recovering from a major knee injury—his guaranteed NIL earnings offered a stable and significant income stream that, in the short term, was more valuable than a potential late-round rookie contract.

Key Endorsements and Partnerships

Rising’s financial success is built on partnerships with major brands, particularly those with a strong regional presence in the Utah and greater Mountain West area. These deals not only boost his net worth but also establish his topical authority as a key figure in the community.

  • Mountain America Credit Union: This is one of his most prominent and long-standing partnerships. Rising has appeared in commercials, including one that playfully highlighted the BYU-Utah rivalry, maximizing its local appeal.
  • CW Urban: Rising secured a deal with CW Urban, a Utah-based real estate and development company. This type of partnership often involves promoting luxury living or community development projects.
  • Other Entities: While specific details on every deal are not public, his high valuation suggests he has a portfolio of other endorsements, including apparel, local dining, and possibly technology or automotive deals, all contributing to his overall net worth.

Projecting Cam Rising’s Future: NFL Draft vs. NIL Income

As Cam Rising prepares for the 2025 NFL Draft, his future net worth trajectory will depend entirely on his draft position. The comparison between his current NIL earnings and his projected rookie salary highlights the financial power shift in college football.

The 2025 NFL Draft Scenario

Rising's draft profile is complicated. He is an older prospect (turning 26 during his rookie season) and is coming off a significant injury, which typically causes a fall in draft stock. While he possesses strong leadership qualities and proven production, many analysts project him as a mid-to-late-round pick or a priority Undrafted Free Agent (UDFA).

  • Late-Round Pick (Rounds 5-7): A late-round pick in the NFL typically signs a four-year contract with a total value around $4.2 million to $4.5 million. The average annual salary is roughly $1.05 million.
  • Undrafted Free Agent (UDFA): UDFAs receive a minimum salary, which for a 2025 rookie would be approximately $795,000.

The crucial takeaway is that his current NIL earnings, which are estimated to be over $662,000 annually, are already close to the minimum NFL salary. This reality explains why star players like Rising are incentivized to stay in college—the guaranteed, high-six-figure NIL money is arguably more secure than the risk of a low-value NFL contract or not making a roster at all.

Future Net Worth Trajectory

If Cam Rising is drafted in the mid-rounds of the 2025 NFL Draft, his net worth will see a substantial, immediate increase, potentially adding over $1 million per year in salary on top of new, larger endorsement opportunities. However, even if he goes undrafted, his net worth will remain stable for a period, thanks to the substantial capital he has already built up through his NIL deals with entities like Mountain America Credit Union and CW Urban.

In conclusion, while a precise number for Cameron Rising’s net worth is elusive, his financial standing is robust. His success in securing lucrative NIL deals, with an estimated valuation over $662,000, has effectively made him a millionaire in terms of total career earnings and guaranteed income before even signing an NFL contract. His net worth is a testament to his value as the face of the Utah Utes football program and a prime example of the financial opportunities available to elite college athletes in the modern era.

The Utah Utes Millionaire: Unpacking Cam Rising’s Net Worth and $1M+ NIL Earnings in 2025
cam rising net worth
cam rising net worth

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