The Short-Lived Saga Of Biscuit Belly Masterson Station: What Happened To Lexington’s New Brunch Spot?

The culinary landscape of Lexington, Kentucky, saw a brief but impactful chapter with the opening and subsequent closure of Biscuit Belly's Masterson Station location. This outpost of the popular Kentucky-based "craft casual" brunch franchise, which brought its unique spin on Southern comfort food to the burgeoning area, has ceased operations, leaving a void for biscuit enthusiasts in the city's northwest quadrant. As of December 23, 2025, the location at 112 Lucille Drive is permanently closed, a surprising turn of events for a restaurant that had only opened its doors in December 2023. The news of the closure, confirmed by local reports and a disconnected voicemail, marks the end of a highly anticipated venture in the Masterson Station development, an area of Fayette County poised for significant commercial growth. While the brand itself continues to thrive with new openings across the Southeast U.S., the Masterson Station spot’s short lifespan raises questions about the challenges of the competitive Lexington brunch market and the specifics of its location off Leestown Road.

A Brief Biography of the Masterson Station Location

The Masterson Station location of Biscuit Belly was a significant addition to the 40511 zip code, an area that residents have long desired to see more commercial development in.

• Restaurant Name: Biscuit Belly - Masterson Station
• Location Address: 112 Lucille Dr #150, Lexington, KY 40511
• Concept: Kentucky-based "craft casual" brunch and breakfast franchise specializing in innovative biscuit sandwiches and Southern-inspired dishes.
• Original Opening Date: December 2023
• Closure Date: Confirmed closed in 2024 (exact date not specified, but shortly after opening).
• Key Development Area: Part of the commercial expansion near Masterson Station Park and Leestown Road.
• Operating Hours (While Open): Typically 7:30 AM to 2 PM daily, serving breakfast and lunch.

The opening was initially met with enthusiasm, as the Masterson Station area, known primarily for its residential neighborhoods and the large Masterson Station Park, had been awaiting more dining and retail options. The restaurant’s presence at 112 Lucille Dr was a sign that the commercial growth long discussed for this part of Lexington, KY, was finally materializing.

The Culinary Blueprint: What Biscuit Belly Brought to Lexington

Despite its short tenure, Biscuit Belly at Masterson Station introduced the neighborhood to a specific, high-quality style of brunch that is a hallmark of the franchise. The menu is built around the flaky, buttery biscuit, serving as the foundation for both sweet and savory creations. This focus on Southern comfort food with innovative twists is what sets the brand apart from traditional breakfast spots.

Signature Menu Highlights That Defined the Experience

The Masterson Station menu was a showcase of the franchise's most popular items, designed to appeal to both traditionalists and those seeking a more adventurous brunch. These dishes illustrate the culinary philosophy that briefly graced the neighborhood:

• The Smokeshow: A fan-favorite, this dish is often described as an inside-out omelette featuring sausage, pepper jack cheese, and smoked paprika aioli, all served atop a signature biscuit.
• The Belly Board: Perfect for sharing or for the truly hungry, the Belly Board offered a hearty combination of a biscuit, two eggs cooked to the diner’s preference, sausage, and a choice of grits or home fries, complete with jam and butter.
• The Rockwell Supreme: Representing the classic biscuit sandwich category, this item typically featured fried chicken, gravy, and a fried egg, delivering a powerful dose of Southern flavor.
• Fresh & Fruity Options: For those seeking a lighter or sweeter start, the menu included items like the Pancake Corndogs (a unique twist on a classic) and various seasonal fruit offerings.
• The Garden Basket: Catering to vegetarian diners, this was an inside-out omelette filled with caramelized onions, roasted tomatoes, sautéed spinach and mushrooms, roasted red peppers, and goat cheese.

This diverse and inventive menu solidified Biscuit Belly's reputation as a "must-try" brunch spot in the broader Lexington area, even as the Masterson Station location struggled to maintain its footing. The dishes were a blend of familiar Southern staples and modern, "craft casual" presentations, aiming to elevate the humble biscuit to an art form.

The Masterson Station Context: Commercial Growth and Competition

The closure of Biscuit Belly at 112 Lucille Dr highlights the complex dynamics of commercial real estate and the restaurant industry, even in rapidly developing areas. The Masterson Station development, located in the 40511 zip code, has been a key focus for new commercial projects in Lexington.

The Promise of the Masterson Station Area

For years, local experts and residents have pointed to the Masterson Station area as needing more retail and dining establishments to serve the growing residential base. The development is strategically located near major roads and the expansive Masterson Station Park, making it an attractive site for businesses. Commercial real estate listings in the area, including parcels along Mercer Road and near Citation Boulevard, indicate a clear trend toward increased commercialization. The arrival of Biscuit Belly, alongside other national and local businesses like Starbucks, was seen as a major win, signaling the establishment of a true commercial hub for the surrounding neighborhoods. It was meant to be a destination for local families and park-goers seeking a quality mid-morning meal or a quick lunch. The restaurant’s presence was a validation of the area's potential as a new "legit part of Lexington" for commerce.

Navigating Lexington’s Competitive Brunch Scene

While the specific reasons for the Masterson Station location's closure are not publicly detailed, the rapid shuttering—just months after a December 2023 opening—suggests a significant challenge. The Lexington brunch scene is notably competitive, featuring a mix of long-established local favorites and other popular chains. The high-traffic nature of the area and the specific demands of the "craft casual" model—which often requires a balance of quick service, high-quality ingredients, and a unique dining atmosphere—may have proven difficult to sustain in this particular location. The short operating window, typically 7:30 AM to 2 PM, limits revenue streams compared to all-day dining establishments. This short-lived saga serves as a reminder that even a popular, Kentucky-based franchise with a strong concept must navigate the complexities of local market saturation, operational costs, and the specific consumer demand of a newly developing commercial zone. For residents of the Masterson Station area, the search for a dedicated, high-quality brunch spot continues, as the site at 112 Lucille Dr awaits its next tenant.

Detail Author:

• Name : Kurtis Hermiston
• Username : hirthe.gisselle
• Email : vnader@walter.net
• Birthdate : 1979-10-01
• Address : 3446 Amari Burg Bernardhaven, ME 96469
• Phone : +1-478-577-2353
• Company : Purdy-Lynch
• Job : Auxiliary Equipment Operator
• Bio : Porro animi omnis illo cum. Aut ut consequuntur eos fugit. Et voluptatem voluptatem ipsam delectus a ut repellat. Vel repudiandae numquam harum culpa quo autem qui.

Socials

instagram:

• url : https://instagram.com/blaise.dibbert
• username : blaise.dibbert
• bio : Pariatur et unde voluptate exercitationem et autem. Debitis et vel adipisci illo incidunt.
• followers : 170
• following : 112

tiktok:

• url : https://tiktok.com/@blaise6207
• username : blaise6207
• bio : Eum ut deserunt tempora blanditiis quibusdam praesentium.
• followers : 1497
• following : 2815