7 Secrets Of Lily & Bloom Myrtle Beach: The Renovated Hotel That’s Currently For Sale
Planning your next getaway to the Grand Strand? The Lily & Bloom Hotel in Myrtle Beach, South Carolina, has emerged as one of the most talked-about boutique-style accommodations, particularly for travelers seeking a balance of prime location and value. As of late 2024 and heading into 2025, this charming property, known for its vibrant, floral-inspired decor and proximity to the ocean, is making headlines not just for its guest experience, but also for its surprising status on the real estate market.
This article dives deep into the current operational status, recent renovations, and the intriguing business context of the Lily & Bloom, providing you with the freshest, most up-to-date information for your next South Carolina beach vacation.
Lily & Bloom Hotel: A Quick Profile and Location Breakdown
The Lily & Bloom is not a restaurant, boutique, or a person, but rather a small, independent hotel that has carved out a niche for itself in the highly competitive Myrtle Beach hospitality scene. It's a classic example of a revitalized, older property given a modern, fresh aesthetic.
- Type of Establishment: Hotel / Accommodation (Rated 2 Stars)
- Address: 501 N Ocean Blvd, Myrtle Beach, SC 29577, United States
- Number of Rooms: 26 Rooms
- Year Built: Originally constructed in 1960
- Last Purchased/Renovated: Sold in 2022 for approximately $1.9 million, followed by a "total renovation" by the current owners.
- Key Amenities: Seasonal outdoor pool, free Wi-Fi, air conditioning, parking.
- Proximity to Beach: Approximately a one-minute walk to the beach.
Secret 1: The Total Renovation That Transformed a Classic Structure
The hotel, originally built in 1960, underwent a significant transformation after its sale in 2022. The current owners invested in a "total renovation," which is the primary reason for the property's renewed buzz and generally positive recent reviews.
This renovation focused on modernizing the interiors, giving the 26 rooms a clean, vibrant, and contemporary look—a stark contrast to some of the older, less-updated accommodations in the area. Guests frequently praise the updated rooms, comfortable main beds, and the quality of the shower pressure and hot water, suggesting the interior upgrades were successful.
Secret 2: The Intriguing Current Status—Hotel For Sale
Perhaps the most unexpected and current piece of information about the Lily & Bloom is its status on the commercial real estate market. As reported in 2024, the hotel is actively listed for sale with an asking price of $2.59 million.
This is a fascinating detail for potential guests. While the hotel continues to operate and take bookings well into 2025, its sale highlights the current trends impacting the Myrtle Beach hotel industry. The listing suggests that the current owners, having completed the renovation and successfully repositioned the property, are looking to capitalize on the area's booming real estate market.
For travelers, this sale status generally has no immediate impact on their stay, but it does signal that the property is a desirable, recently upgraded asset in the heart of Horry County.
The Lily & Bloom Guest Experience: What to Expect in 2025
Choosing a hotel in Myrtle Beach often comes down to balancing budget with location and amenities. The Lily & Bloom consistently ranks well for travelers seeking an affordable stay without sacrificing proximity to the main attractions.
Prime Location Entities: Steps from the Action
The hotel's location at 501 North Ocean Boulevard places it directly in the downtown area, offering unparalleled access to the most popular Myrtle Beach landmarks. This central position is a massive selling point and a key entity of its appeal:
- Myrtle Beach Boardwalk: The hotel is described as being "just a short distance" from the Boardwalk, making it an ideal base for accessing the shops, restaurants, and entertainment.
- The Beach: The ocean is literally a one-minute walk away, providing easy access to the coastal beach area for sunbathing and swimming.
- Second Avenue Pier: A major fishing and dining destination, the pier is only about a 25-minute walk from the hotel.
- Broadway at the Beach: This massive entertainment and shopping complex is a short drive away, approximately 2.9 km (1.8 miles).
- Myrtle Beach Clerk of Court City Courthouse: Located about a 20-minute walk away, providing a local landmark reference point.
Secret 3: The Reality of the "Value Stay"
While the interior renovations have been a huge success, recent traveler reviews offer a balanced view, which is crucial for setting expectations. The hotel is rated 2 stars, reflecting its focus on essential amenities and its older structure.
The common theme in traveler feedback is that the interior of the room is "clean and as pictured," but the "outside of the property definitely could use some love." This is a typical trade-off for older, renovated properties in high-traffic tourist areas. Guests get a comfortable, modern room and an unbeatable location for a great price, but should expect the exterior and public areas to reflect its age and budget segment.
The Business of Myrtle Beach Hospitality
The story of the Lily & Bloom is a perfect microcosm of the investment landscape in Myrtle Beach. The decision to purchase, fully renovate, and then list the property for a profit in a short timeframe speaks volumes about the current economic vitality of the region.
Secret 4: A Model for Boutique Hotel Repositioning
The current owners followed a classic real estate strategy: acquire an underperforming asset (the 1960-built hotel), inject capital for a full-scale, modern renovation, and then reintroduce it to the market under a fresh, marketable name (Lily & Bloom). This strategy of "repositioning" has been highly effective, turning a potentially dated property into a sought-after, value-focused accommodation.
Secret 5: Amenities That Matter for a Beach Trip
For a two-star hotel, the amenities offered are highly practical for a beach vacation. The inclusion of a seasonal outdoor pool is a major draw, providing a relaxation alternative to the ocean. Furthermore, the complimentary in-room Wi-Fi and free parking are essential entities that significantly enhance the overall value proposition, especially when compared to larger, more expensive resorts that charge for these services.
Secret 6: The Floral Aesthetic and Vibe
The name "Lily & Bloom" is reflected in the hotel's branding and vibrant atmosphere. It aims for a charming, inviting, and slightly whimsical aesthetic, which is a departure from the typical chain hotel look. This floral-inspired decor contributes to its boutique feel, attracting travelers who prefer unique, independently managed properties over generic, large-scale resorts.
Secret 7: Booking for 2025 and Beyond
Despite being listed for sale, the Lily & Bloom Hotel remains fully operational and is actively accepting reservations for the 2025 season. Potential guests should feel confident booking their stay, as the hotel's operations will continue uninterrupted regardless of any change in ownership. Websites like Hotels.com, Travelocity, and Kayak are all featuring current pricing and availability, solidifying its status as a reliable option for your next stay.
In conclusion, the Lily & Bloom Hotel stands as a vibrant, recently renovated, and strategically located choice for travelers to Myrtle Beach. While the business side of the property is dynamic—being an active asset for sale—the guest experience remains focused on providing a clean, comfortable, and highly convenient stay just steps from the Atlantic Ocean.
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