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The 5 Secrets Of 1333 Broadway: Why This Herald Square Tower Is The New Powerhouse Of NYC Real Estate

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1333 Broadway in New York City is not just another Midtown office building; it is a prime example of a successful commercial real estate revitalization, positioning itself as a strategic hub in the coveted Broadway Office Corridor. As of December 26, 2025, this 12-story, Class A property, owned by the influential Empire State Realty Trust (ESRT), continues to attract a dynamic mix of high-profile office and retail tenants, solidifying its status as a powerhouse across from the iconic Macy’s flagship store and Herald Square. Its blend of modern amenities, efficient floor plates, and unparalleled transit access makes it a top-tier destination for businesses seeking a vibrant, central Manhattan presence.

The building’s recent leasing momentum, including major deals finalized in 2023 and 2024, underscores its enduring appeal in a competitive market. From global fashion brands to leading non-profits and tech firms, the tenant roster at 1333 Broadway reflects the diversity and strength of the Midtown South commercial sector, proving that location, combined with state-of-the-art infrastructure, remains the ultimate currency in New York City real estate.

The Complete Profile: 1333 Broadway, New York, NY

The success of 1333 Broadway is deeply rooted in its strategic location and its comprehensive repositioning by its owner. This section provides a detailed breakdown of the building’s essential statistics and key players.

  • Full Address: 1333 Broadway, New York, NY 10018
  • Owner/Operator: Empire State Realty Trust (ESRT)
  • Building Type: Class A Office and Retail
  • Size: Approximately 295,530 rentable square feet (RSF)
  • Height/Floors: 12 Stories
  • Location Highlight: Situated in the heart of the Broadway Office Corridor, directly across from Macy's Herald Square and the Broadway Pedestrian Plaza.
  • Key Recent Transaction: Rising Ground signed a 30,000 square foot lease for its new headquarters (May 2023).
  • Retail Status: The retail portion of the building has reached full occupancy, notably with the addition of Calzedonia.

A Roster of Powerhouse Tenants (15+ Entities)

The diverse tenant base at 1333 Broadway is a testament to its broad appeal, attracting companies from retail, technology, media, and non-profit sectors. This variety enhances the building’s topical authority and stability.

  • Fashion & Retail: Urban Outfitters, Dr. Martens, Alfred Dunner, Global Brands Group, Gerber Childrenswear LLC, Calzedonia.
  • Food & Beverage: Shake Shack Herald Square (a major retail draw).
  • Non-Profit & Social Services: Rising Ground (30,000 SF headquarters lease).
  • Finance & Professional Services: Sanne, Excell.
  • Technology & Media: iSpot.tv - NY Headquarters, Playfly Sports.
  • Sustainability: CodeGreen Solutions.
  • Other Notable Firms: Various other professional and creative services firms that benefit from the central location.

Secret #1: Unbeatable Location in the Broadway Office Corridor

The primary driver of 1333 Broadway’s success is its location. Nestled in the highly desirable Broadway Office Corridor, the building offers a unique proposition: the energy of Midtown South with the transit accessibility of Midtown. This strategic positioning has become increasingly attractive to companies looking for a dynamic work environment outside of the traditional, more formal Midtown core.

Being directly across from Macy's and the bustling Herald Square provides tenants with unparalleled access to retail, dining, and essential services. The building overlooks the Broadway Pedestrian Plaza, offering vibrant views and a sense of connection to the city's pulse. This area is a major transit hub, ensuring employees and clients can easily reach the office via multiple subway lines (B, D, F, M, N, Q, R, W) and PATH trains, making the commute seamless for a diverse workforce.

Secret #2: The ESRT Advantage and Modern Repositioning

Empire State Realty Trust (ESRT) is known for its strategy of acquiring and modernizing properties, and 1333 Broadway is a prime example of this execution. ESRT has successfully repositioned the building from a traditional asset into a modern, Class A office environment with efficient floor plates and contemporary amenities. This modernization effort is crucial for attracting today's top-tier tenants who prioritize technology, air quality, and employee well-being.

The building’s commitment to sustainability and modern infrastructure, including the use of energy-efficient systems, enhances its appeal to environmentally conscious corporations. ESRT’s ability to secure significant financing, such as the $160 million Prudential refinancing for its Midtown offices, further demonstrates the financial stability and long-term commitment to maintaining 1333 Broadway as a premier office destination. This investment ensures the building remains competitive against newer construction across Manhattan.

Secret #3: Recent Leasing Triumphs and Full Retail Occupancy

The most compelling evidence of 1333 Broadway’s current vitality is its recent leasing activity. The commercial real estate market has faced headwinds, but this property has defied the trend with significant transactions. In May 2023, the non-profit organization Rising Ground committed to a substantial 30,000 square foot lease for its new headquarters. This deal is a strong indicator of the building’s desirability, as major organizations often conduct exhaustive searches before committing to new long-term space.

Equally important is the full occupancy achieved on the retail level. The addition of international brands like Calzedonia has completed the ground-floor roster, ensuring a high level of foot traffic and tenant amenity. The presence of a major retail draw like Shake Shack Herald Square further enhances the building's ecosystem, providing convenience and vibrancy for office workers and passersby. This retail stability is a significant factor for office tenants considering the overall employee experience.

Secret #4: The Appeal to Diverse Industry Sectors

Unlike buildings that cater to a single industry, 1333 Broadway hosts a remarkably diverse tenant base, which provides inherent stability and topical authority. The mix includes:

  • Creative & Consumer Brands: Urban Outfitters and Dr. Martens benefit from the proximity to major retail hubs and the younger, creative workforce of Midtown South.
  • Tech & Media: Companies like iSpot.tv and Playfly Sports require modern, connected office spaces in central locations for client meetings and talent acquisition.
  • Non-Profit & Social Impact: Rising Ground’s decision to plant its flag here validates the building as a professional, accessible, and high-quality environment for mission-driven organizations.
This cross-section of industries—from fashion and technology to philanthropy—minimizes risk and ensures the building's relevance across economic cycles. The efficient office space design is clearly adaptable to a wide range of corporate needs, from open-plan layouts to more traditional office configurations.

Secret #5: A Hub for Future Growth in Midtown South

1333 Broadway is strategically positioned to capitalize on the continued growth and evolution of the Midtown South submarket. The area, often lauded for its 'work-live-play' environment, attracts a younger, highly educated demographic. The building offers tenants modern amenities and a superior location that is often preferred over the more traditional financial district or far-flung office parks. The building’s management consistently focuses on tenant satisfaction and building upgrades, ensuring it remains a premier destination for years to come.

As companies continue to refine their return-to-office strategies, the emphasis is on quality and accessibility. 1333 Broadway delivers on both counts, offering a high-quality, Class A experience with unmatched transit options. This focus on the tenant experience, combined with strong ownership and a fully occupied retail base, secures its future as a key asset in the New York City commercial real estate landscape. The ongoing success stories, such as the recent sublease activity and new headquarters commitments, confirm that this Herald Square tower is a vital component of Manhattan’s economic engine.

The 5 Secrets of 1333 Broadway: Why This Herald Square Tower is the New Powerhouse of NYC Real Estate
1333 broadway new york
1333 broadway new york

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