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The Evolution Of Excellence: 5 Things You Must Know About First Team Subaru Roanoke’s Transformation

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For anyone searching for "First Team Subaru Roanoke" in late 2025, the most crucial update to know is that the dealership has undergone a significant brand evolution. The location you are looking for is now officially operating as Southern Team Subaru, part of the larger Southern Team Automall group, a change that reflects a new chapter while maintaining a decades-long presence in the Roanoke, Virginia, community. This transition is not just a simple rebrand; it represents a commitment to providing the most current Subaru models, including the all-new 2025 lineup, and upholding the brand's core values of trust and customer care.

This article dives deep into the current operations, inventory, and community involvement of the dealership, ensuring you have the freshest information available as of today, December 26, 2025. Whether you are a long-time customer or a first-time buyer in the Roanoke Valley, understanding this name change and the dealership's current focus is essential for your next vehicle purchase or service appointment.

Dealership Profile: From First Team to Southern Team Subaru

The history of the Subaru dealership in Roanoke is one of continuity and change. While many long-time residents still refer to the location by its original name, the operation transitioned to the Southern Team brand, becoming Southern Team Subaru. This change places the dealership under the umbrella of the Southern Team Automall, a prominent and established name in the region's automotive landscape.

Key Profile Details:

  • Current Name: Southern Team Subaru
  • Former Name: First Team Subaru Roanoke (or its predecessor, First Team)
  • Location: Roanoke, Virginia (Roanoke Valley)
  • Parent Group: Southern Team Automall
  • Core Services: New Subaru Sales, Certified Pre-Owned Vehicle Sales, Full Service Center, Genuine Subaru Parts.
  • Brand Focus: Symmetrical All-Wheel Drive (AWD) technology, Subaru EyeSight Driver Assist Technology, safety, and reliability.

This transition has allowed the dealership to leverage a broader network and resources while aiming to maintain the low-pressure sales environment and professional staff that customers have historically praised. Customer feedback, however, remains mixed, with some recent reviews praising the sales experience while others point to past service concerns during the transition period.

The 2025/2026 Inventory Advantage: New Models on the Lot

One of the most compelling reasons to visit the now Southern Team Subaru is the incredible freshness of their current inventory. As of late 2025, the dealership is actively stocking and promoting the latest models, giving buyers access to the newest advancements in Subaru engineering and design.

The inventory showcases a strong focus on the brand's core line of versatile, AWD vehicles, perfect for navigating the diverse weather and terrain of the Blue Ridge Mountains region. Specific new models currently highlighted include:

  • The 2025 Subaru Forester: The compact SUV has seen a significant evolution, featuring enhancements in design, performance, and interior comfort, making it a top choice for families and adventurers alike.
  • The 2025 Subaru Impreza: Available with Symmetrical All-Wheel Drive, the Impreza remains a reliable and efficient option for daily driving.
  • The 2026 Subaru Crosstrek: Even looking ahead, the dealership is already featuring the newest model years, demonstrating a commitment to having the freshest inventory of this popular compact crossover.
  • The Subaru Outback: The spacious AWD wagon continues to be a staple, engineered for versatility and exploring the outdoors.

The availability of these brand-new model years—some even extending into 2026—confirms that the dealership is focused on providing the cutting edge of the Subaru lineup. For buyers prioritizing the latest technology, safety features, and warranties, the current inventory is a major draw.

Subaru Love Promise: Community and Customer Commitment in 2025

Beyond sales and service, the dealership—now Southern Team Subaru—is deeply involved in upholding the Subaru Love Promise, the brand's commitment to its customers and the communities it serves. This commitment is a major part of the dealership's identity and is a key differentiator in the Roanoke automotive market.

The Love Promise Customer and Community Commitment Award

In 2025, Subaru continues to recognize elite retailers who provide an exceptional customer experience and demonstrate strong community involvement through the Subaru Love Promise Customer and Community Commitment Award. This award is a benchmark for excellence, and the Roanoke team's dedication to the program indicates their focus on meeting these high standards. It’s an assurance that the dealership is striving for the highest levels of service and ethical practice.

The Annual Share The Love Event

A major highlight of the dealership's community commitment is its participation in the annual Subaru Share The Love Event. This event typically runs through the holiday season and into the new year (with dates for the 2025/2026 event running from November 20, 2025, to January 2, 2026).

During this period, Subaru and its retailers donate a minimum of $300 to a selection of national and local charities for every new Subaru purchased or leased. This initiative allows customers to directly contribute to charitable causes simply by buying a vehicle, reinforcing the brand's reputation as a vehicle manufacturer that gives back.

Navigating the Service Experience: Tips for Current Customers

For existing owners who purchased their vehicle during the "First Team Subaru" era, the service center remains a critical point of contact. The service department at Southern Team Subaru handles everything from routine maintenance to complex repairs, including warranty work for the advanced Subaru Connected Services and EyeSight systems.

Tips for a Smooth Service Visit:

  • Confirm the Name: When scheduling, ensure you are booking with Southern Team Subaru to avoid confusion.
  • Ask About Technicians: The best service centers employ factory-trained technicians who specialize in the unique Symmetrical AWD system and advanced electronics of Subaru vehicles.
  • Utilize Online Tools: Check the dealership’s website for current service specials and to schedule your appointment online, which can help streamline your visit.
  • Review Feedback: While historical reviews are mixed, check the most recent customer feedback on platforms like DealerRater and Google to get a sense of the current service experience.

The transition from First Team to Southern Team has solidified the dealership's position in the Roanoke Valley. By focusing on a fresh inventory of 2025 and 2026 models, maintaining a commitment to the Love Promise, and providing full-service support, Southern Team Subaru is actively working to be the premier destination for Subaru enthusiasts in the region.

The Evolution of Excellence: 5 Things You Must Know About First Team Subaru Roanoke’s Transformation
first team subaru roanoke
first team subaru roanoke

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