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7 Shocking Ways Conor McGregor’s Notorious Style Defines Modern Menswear

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Conor McGregor’s fashion is not just clothing; it is a calculated extension of his "Notorious" persona, a bold, unapologetic statement that has reshaped how the world views a combat sports athlete. His wardrobe, a meticulously curated blend of high-end tailoring and flamboyant luxury, serves as a psychological weapon before any fight and a symbol of his immense wealth and success outside the octagon. As of December 26, 2025, McGregor’s style continues to evolve, moving seamlessly between bespoke three-piece suits and cutting-edge designer athleisure, cementing his status as one of the most influential figures in men's contemporary fashion.

This deep dive explores the core components, key brands, and recent updates to the style of the former UFC champion, providing a comprehensive look at the sartorial choices that make him a global style icon. From his own August McGregor line to multi-million dollar accessories, we break down the definitive elements of his polarizing, yet undeniably powerful, aesthetic.

Conor Anthony McGregor: The Notorious Profile

Conor Anthony McGregor, widely known as "The Notorious," is an Irish professional mixed martial artist, entrepreneur, and global icon whose influence extends far beyond the Ultimate Fighting Championship (UFC) octagon. His biography is a testament to ambition, showmanship, and business acumen.

  • Full Name: Conor Anthony McGregor
  • Born: July 14, 1988 (Age 37 as of late 2025)
  • Birthplace: Crumlin, Dublin, Ireland
  • Nationality: Irish
  • Nickname: The Notorious
  • Height: 5 ft 9 in (175 cm)
  • Weight Divisions: Featherweight, Lightweight, Welterweight
  • UFC Titles: Former UFC Featherweight Champion; Former UFC Lightweight Champion (The first fighter to hold two UFC titles simultaneously)
  • Business Ventures: Proper No. Twelve Irish Whiskey, August McGregor (menswear brand), The Black Forge Inn (pub/restaurant)
  • Key Fashion Collaborators: David August Heil (luxury custom clothier), Twisted Tailor

1. The Power of Bespoke: The David August and August McGregor Era

The foundation of McGregor's recognizable style rests on impeccably tailored, slim-fitting suits. This isn't off-the-rack; it’s a commitment to custom luxury, primarily through his long-standing relationship with luxury custom clothier David August Heil.

The Suit as a Psychological Weapon

McGregor turned the pre-fight press conference into a fashion runway, using his suits to project dominance and confidence. His tailoring is always sharp, often featuring a tight fit, strong shoulders, and a shorter jacket length, drawing inspiration from bold Italian style.

The most famous example is the infamous "F**k You" pinstripe suit worn during the Floyd Mayweather press tour, a custom piece where the pinstripes were actually woven with the expletive. This moment perfectly encapsulated his "more-is-more" maximalist style philosophy.

The August McGregor Brand

Recognizing the massive public interest in his wardrobe, McGregor partnered with David August to launch his own menswear brand, August McGregor. The brand offers an accessible range of tailored suits, casualwear, and athleisure, allowing fans to emulate the Notorious aesthetic.

Recent collaborations, such as the limited-edition capsule with Twisted Tailor, show the brand’s continued focus on bold, contemporary tailoring, often featuring vibrant colors, unusual textures, and statement patterns like windowpane and tartan.

2. The Evolution to High-Fashion Athleisure and Luxury Brands

While the tailored suit remains his signature for formal events, McGregor’s day-to-day style and recent public appearances in 2024 and 2025 show a distinct pivot toward high-fashion athleisure and streetwear. This shift reflects his transition from a full-time fighter to a global business mogul and celebrity.

Mixing Streetwear with Couture

McGregor excels at blending high-end designer pieces with comfortable, athletic wear, a trend that defines modern luxury. Recent sightings show him sporting brands like Louis Vuitton, Hermès, and Casablanca, mixing them with his own August McGregor athleisure line.

He frequently pairs tailored trousers with casual pieces, such as a crisp white t-shirt or a high-quality knitwear sweater, often accessorizing with statement sunglasses or a designer bag. This intentional clash highlights his versatility and willingness to challenge traditional fashion boundaries.

Key Designer Entities in Recent Outfits

The Notorious doesn't just wear designer brands; he often chooses the most flamboyant and recognizable pieces, ensuring maximum visibility. Key entities frequently seen in his 2024–2025 wardrobe include:

  • Versace: Known for loud patterns and opulent fabrics, a natural fit for McGregor's aesthetic.
  • Louis Vuitton: Often seen wearing their monogrammed accessories or bold outerwear.
  • Hermès: A sign of true luxury, often incorporated through high-end leather goods or scarves.
  • Casablanca: A newer, vibrant brand known for its colorful, resort-inspired silk shirts and tracksuits, perfectly aligning with McGregor’s bold personality.
  • Nike: He still incorporates classic sportswear, often seen wearing premium Nike sneakers or training gear, grounding his look in his athletic roots.

3. The Multi-Million Dollar Accessory Game: Watches and Footwear

No discussion of Conor McGregor's style is complete without examining his legendary collection of accessories, particularly his timepieces. His watch collection alone is worth millions and serves as the ultimate flex of his financial success.

The Watch Collection: A Symbol of Success

McGregor views his watches not just as timekeepers, but as wearable art and status symbols. He owns an insane collection of the world's most prestigious horological brands.

Specific luxury watch entities in his rotation include:

  • Rolex: Including the Yacht-Master II in yellow gold and the iconic Daytona.
  • Patek Philippe: Such as the highly coveted 5905P.
  • Audemars Piguet (AP): Known for their bold, architectural designs.
  • Richard Mille: A brand synonymous with ultra-high-net-worth individuals and extreme sports, often featuring complex, exposed movements.
  • Jacob & Co.: Known for their extravagant, diamond-encrusted, and unique designs that match his flamboyant style.
  • Chopard: Specifically the L.U.C. Quattro Tourbillon, a testament to his appreciation for fine watchmaking.

Footwear and Detailing

In his tailored looks, McGregor favors classic, highly polished leather shoes—often loafers or monk straps—that complement the slim cut of his trousers. However, when he steps into the casual realm, he opts for pristine white sneakers or high-fashion trainers from brands like Versace or Louis Vuitton, ensuring his footwear is as clean and impactful as his tailoring.

Other essential style entities include his choice of tie knots, often using the complex 'Dorito knot' (or Trinity knot) to add an extra layer of visual complexity, and his use of vibrant pocket squares and lapel flowers, which add pops of color to his otherwise deep-hued suits.

The Notorious Legacy: Style as Personal Branding

Conor McGregor’s fashion style is a masterclass in personal branding. It is aggressive, confident, luxurious, and completely polarizing—much like the man himself. By blending classic, bespoke tailoring (David August, Twisted Tailor) with modern, opulent streetwear (Versace, Hermès, Casablanca) and backing it all up with a dizzying array of high-value accessories (Patek Philippe, Richard Mille), he has created a truly unique aesthetic.

His influence has moved beyond the UFC, inspiring a generation of men to embrace bold patterns, invest in proper tailoring, and understand that fashion is a powerful form of non-verbal communication. The August McGregor brand ensures his legacy continues, making his notorious, high-octane style accessible to the masses, proving that success in the ring can be perfectly matched by success in the wardrobe.

conor mcgregor fashion style
conor mcgregor fashion style

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