7 Shocking Ways NewCold Advanced Storage Logistics Is Revolutionizing The Global Cold Chain
The global cold chain is undergoing a seismic transformation, and at the epicenter of this revolution is NewCold Advanced Storage Logistics. As of late 2025, this Netherlands-founded company continues its aggressive global expansion, not just by building massive warehouses, but by deploying proprietary, cutting-edge automation that redefines efficiency, capacity, and sustainability in the temperature-controlled supply chain.
NewCold is rapidly becoming the world's standard for frozen food logistics, leveraging high-bay automated storage and retrieval systems (ASRS) to handle over 2 million pallet positions globally. This deep dive explores the company's profile, the technology driving its success, and the recent, significant expansions that prove its dominance in the advanced storage sector.
NewCold Company Profile and Global Footprint
NewCold was founded in 2012 in the Netherlands by visionary entrepreneur Bram Hage. The company's core mission was to build the world's most customer-centric, advanced, and fully integrated automation and supply chain companies, specifically targeting the complex challenges of refrigerated logistics.
In just over a decade, NewCold has grown into a global leader, often cited as the world's third-largest cold chain logistics provider. Its growth is characterized by a rapid expansion of high-bay, highly automated warehouses, strategically located near major production and consumption hubs.
- Founder: Bram Hage
- Founded: 2012 in the Netherlands
- Mission: To build the world's most customer-centric, advanced, and fully integrated automation and supply chain
- Global Network: A rapidly expanding network of 18 to 22 (mostly highly automated) warehouses across three continents (North America, Europe, and Australia/Pacific)
- Global Pallet Capacity: Over 2 million pallet positions worldwide
- Core Service: Advanced food logistics and end-to-end temperature-controlled supply chain solutions
Recent Major Expansions Driving 2025 Growth
The company’s commitment to growth is best illustrated by its recent, high-value projects in North America, a key market for advanced food logistics.
1. Maryland, USA: A $275 Million Investment Hub
In a significant announcement, NewCold confirmed plans to establish a cutting-edge cold storage facility near the Port of Baltimore in Maryland. This massive project represents a $275 million investment and is expected to create over 100 new jobs, solidifying the state's role in the national cold supply chain.
2. Lebanon, Indiana: Doubling Down on the Midwest
NewCold is also expanding its existing operations center in Lebanon, Indiana, with a $150 million project. This expansion underscores the company's strategy to strengthen the cold storage and logistics sector in the U.S. Midwest, a critical region for food production and distribution.
3. Canadian Market Entry: Coaldale, Alberta
The company’s first Canadian facility in Coaldale, Alberta, marks its entry into the Canadian market, further extending its advanced automated warehouse and cold chain logistics services across North America.
The Proprietary Technology Behind NewCold’s Efficiency
NewCold's success is not simply about large buildings; it is fundamentally a technology company operating in the logistics space. Their advanced, highly automated warehouses are a combination of cutting-edge innovation and proprietary technology designed to solve the perennial problems of the cold chain: high energy costs, labor scarcity, and slow loading times.
The High-Bay Automated System: The core of the operation is the high-bay facility design, which maximizes vertical space. This dense storage capability is managed by Automated Storage and Retrieval Systems (ASRS) and robotics, which operate efficiently in temperatures plunging to minus 23°C.
Software and Hardware Integration: NewCold’s proprietary technology integrates custom-built software with specialized hardware. This unified system manages everything from inventory placement and retrieval to automated case picking solutions, ensuring maximum throughput and minimal human intervention in the frozen environment.
Impact on Supply Chain: By automating these processes, NewCold facilities are able to significantly reduce costs, dramatically improve loading times, and provide a more stable, predictable service compared to traditional, manual cold storage.
Sustainability: The Net-Zero Cold Chain Future
Perhaps the most compelling aspect of NewCold’s model is its commitment to environmental sustainability, a critical concern for the energy-intensive cold storage sector. Their approach centers on resource efficiency and a pathway toward net-zero operations.
50% More Energy Efficient: Due to the combination of smart design, high stock density, automation, and proprietary technology, NewCold warehouses are approximately 50% more energy efficient than conventional cold storage facilities. This massive reduction is a key differentiator in a high-energy industry.
Driving Down Carbon Emissions: The company’s focus on automation directly correlates with a reduction in carbon emissions. By minimizing the movement of goods and personnel, and optimizing the refrigeration cycle, they are actively reducing the carbon footprint of the entire frozen supply chain.
A Net-Zero Goal: NewCold has explicitly stated its commitment to advancing efforts toward net-zero, implementing sustainability initiatives and best practices across its global operations, including energy efficiency measures and waste reduction programs.
The Future of Temperature-Controlled Logistics
As NewCold looks ahead to 2025 and beyond, it foresees a sustained growth trajectory for automated warehousing, with further industry consolidation being a central theme. The company is positioned to lead this charge, offering a model that is inherently scalable, highly efficient, and environmentally responsible.
The shift to fully automated, high-bay facilities like those operated by NewCold is not just a technological upgrade; it is a fundamental restructuring of the cold supply chain. It addresses labor shortages, mitigates temperature fluctuation risks, and provides the capacity required to support the growing global demand for frozen and temperature-sensitive food products.
Entities like Automated Storage and Retrieval Systems (ASRS), robotics, refrigerated logistics, high-bay facilities, proprietary software, cold chain automation, and energy efficiency are the pillars of this new era. NewCold Advanced Storage Logistics is setting the pace for this future, ensuring that the world's food supply remains safe, fresh, and sustainably delivered.
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