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The Uncensored History Of The Chrome Hearts 'Sex Records' Shirt: Resale Value, Matty Boy's Vision, And The Cancelled Trademark

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The Chrome Hearts 'Sex Records' shirt is more than just a piece of high-end streetwear; it is a cultural artifact that encapsulates the rebellious spirit of punk rock, the exclusivity of luxury fashion, and the provocative artistry of Matt DiGiacomo. Launched as a limited-edition collaboration, this collection has become a legendary drop, instantly recognized by its bold, often controversial, graphics and the coveted Chrome Hearts silver detailing.

As of December 25, 2025, the demand for the original 'Sex Records' pieces remains astronomical on the secondary market, driven by its scarcity and a recent, highly significant development: the "SEX RECORDS CHROME HEARTS" trademark was officially marked as Dead/Cancelled in April 2025, making original, authenticated pieces a finite and increasingly valuable commodity. This article delves into the origins of the collaboration, the visionary artist behind it, the current market value, and the details that make the shirt a timeless collector's item.

The Architect of Defiance: Matt 'Matty Boy' DiGiacomo Biography

The entire 'Sex Records' universe springs from the mind of Los Angeles-based artist and designer, Matt DiGiacomo, universally known by his moniker, Matty Boy. His work is characterized by a "DIY design ethos" and "tongue-in-cheek illustrations" that blend low-brow art with high-fashion sensibilities.

  • Full Name: Matt DiGiacomo
  • Moniker: Matty Boy
  • Born: Los Angeles, California
  • Career Start: Gained prominence through his distinct, hand-drawn, and often playful graphic work.
  • Role at Chrome Hearts: Served as the Creative Director of Chrome Hearts, beginning his tenure around 2018.
  • Signature Style: Known for bold, colorful graphics, including his signature stars, doodles, and "PPO" (Pants Project One) designs. His work often features provocative or humorous text, embodying a sense of "playful defiance."
  • The 'Sex Records' Concept: 'Sex Records' is Matty Boy's fictional music imprint, a conceptual label that serves as the core inspiration for the collaborative collection, channeling the energy of mod culture and early punk.
  • Exhibitions: Has hosted gallery shows, such as one at Ross + Kramer Gallery in Chelsea, which often double as exclusive streetwear drops, cementing his status in both the art and fashion worlds.

The Birth of 'Sex Records': From Fictional Imprint to High-Fashion Cult

The 'Sex Records' collection was first unveiled in 2018, initially launching with a pop-up event at Maxfield LA. The concept was not merely a graphic print but a fully realized creative endeavor. Chrome Hearts co-founder Laurie Lynn Stark spearheaded the 'Sex Records' imprint as a hybrid project—part artist series and part talent incubator—designed to foster new creative voices.

The Provocative Naming and Design Philosophy

The name 'Sex Records' immediately grabs attention, aligning perfectly with Chrome Hearts' history of rebellious luxury and Matty Boy’s penchant for "rebellious charm." The collection draws deep inspiration from mod culture, a 1960s British youth movement known for its sharp dressing and love of soul, R&B, and rock music, blending it with the raw, DIY aesthetic of punk.

The shirt designs themselves are a masterclass in collectible streetwear. They feature Matty Boy’s signature hand-drawn elements, often including the 'Sex Records' logo, playful stars, and bold, screen-printed text. Unlike standard apparel, many pieces, such as the Desert Camo Short Sleeve Button Up, incorporate genuine sterling silver Chrome Hearts buttons and leather 'Sex' patches, elevating them to true luxury status.

The most sought-after T-shirts, like the Matty Boy 'Sex Records' Citrus or Green versions, are recognized for their vibrant, high-contrast graphics that appear hand-painted, giving each piece a unique, artistic feel. A long-sleeve T-shirt version, like the 'Stay Fast' design, further emphasizes the punk-rock, anti-establishment message.

The Insane Resale Value and The Critical Trademark Status Update

The 'Sex Records' collection is a prime example of the Chrome Hearts phenomenon, where limited availability and high-profile endorsements translate directly into staggering resale values. The initial retail price for a standard T-shirt from the collection, such as the September 2021 release, was approximately $595.

Market Volatility and Investment Potential

On the secondary market, the price of a 'Sex Records' shirt is highly volatile but consistently high. Depending on the colorway, style (T-shirt, long-sleeve, hoodie, etc.), and condition, the resale price for a single T-shirt has been documented to range from $680 to over $2,323 in the past year alone. Hoodies and more complex pieces, like the Carpenter Pants, have commanded prices as high as $16,000 USD, solidifying the collection as a high-value investment.

The Cancelled Trademark: Why It Matters Now

The most crucial and current development for collectors is the status of the trademark. As of April 8, 2025, the trademark for "SEX RECORDS CHROME HEARTS" was officially marked as Dead/Cancelled. This administrative action signals a potential end to the official line of products under this specific collaborative name. For the luxury resale market, this is a monumental event:

  • Scarcity Confirmed: The cancellation implies that no new, officially branded 'Sex Records' items are likely to be produced.
  • Value Spike: The existing inventory of authentic 'Sex Records' shirts, hoodies, and accessories has now become a truly finite resource, which historically drives up long-term collector value.
  • Collector's Item Status: The original pieces transition from being merely "limited edition" to genuine historical artifacts of the Chrome Hearts x Matty Boy partnership.

Sizing, Fit, and Authenticity Guide for the 'Sex Records' Shirt

For those looking to purchase this iconic shirt on the resale market, understanding the fit and mastering the authenticity check is essential due to the high volume of fakes.

The Matty Boy Fit

Chrome Hearts sizing is notoriously inconsistent across its various lines. For the Matty Boy collections, including 'Sex Records,' there is a general rule of thumb. While some Chrome Hearts apparel fits true to size, the Matty Boy line is often noted by enthusiasts to run a "bit small" compared to the brand's standard fit. However, some specific pieces, like certain hoodies, are described as having a "true to size fit." It is always recommended to check specific garment measurements (Pit-to-Pit, Top-to-Bottom) if possible, as the collection spans several years and styles.

Essential Authenticity Checks (LSI Entities)

The high price point of the 'Sex Records' shirt makes it a major target for counterfeiters. Key authenticity markers include:

  • The Graphics: The Matty Boy graphics should feel high-quality, often with a slightly raised, hand-painted texture. The colors must be vibrant and saturated, not faded or dull.
  • The Silver Hardware: Authentic pieces with silver detailing (like on button-up shirts or accessories) must use genuine sterling silver, which will be stamped with the 'CH' or '925' hallmark.
  • The Tags: A common flaw in fakes is the stitching or orientation of the laundry care tags. A genuine tag will have precise stitching and correctly oriented symbols.
  • The Leather Patch: On shirts that feature it, the leather 'Sex' patch should be high-quality, thick leather, meticulously stitched, and not a cheap, thin imitation.

The Chrome Hearts 'Sex Records' shirt, fueled by Matty Boy's artistic vision and the brand's cult following, remains one of the most provocative and valuable pieces in modern streetwear. The recent trademark cancellation has now cemented its legacy, transforming it from a mere fashion item into a definitive collector's piece, ensuring its continued status as a symbol of luxury rebellion for years to come.

The Uncensored History of the Chrome Hearts 'Sex Records' Shirt: Resale Value, Matty Boy's Vision, and the Cancelled Trademark
sex records chrome hearts shirt
sex records chrome hearts shirt

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