7 Shocking Secrets Of 303 Fifth Avenue, New York, NY 10016: The 'Jewelry Building' That First Housed FAO Schwarz
Step into the heart of Manhattan's NoMad district, and you’ll encounter a towering, century-old structure that holds far more history than its elegant facade suggests. Located at the prestigious corner of 303 Fifth Avenue, New York, NY 10016, this 20-story commercial building is a true architectural time capsule, seamlessly blending turn-of-the-century grandeur with the demands of a modern commercial hub.
As of late 2025, the building continues its legacy as a prime location for loft-style office space, but its past reveals a fascinating narrative involving one of the world's most famous toy stores and a glittering era of commerce. This deep dive uncovers the most unique and up-to-date facts about this iconic address, a vital piece of the Midtown South landscape.
The Essential Property Profile of 303 Fifth Avenue
The building at 303 Fifth Avenue stands as a remarkable example of early 20th-century commercial architecture. Designed by a notable firm and strategically placed on one of the world's most famous avenues, its profile details are crucial for understanding its significance in the New York City real estate market.
- Official Address: 303 Fifth Avenue, New York, NY 10016
- Neighborhood: NoMad (North of Madison Square Park), located in the larger Midtown South area.
- Cross Street: East 31st Street.
- Building Type: Commercial Office Building (Class B/C Office).
- Year Completed: 1910.
- Architectural Firm: Buchman & Fox.
- Stories: 20 Floors.
- Total Units/Spaces: Approximately 171 units (primarily office and retail).
- Architectural Style: Turn-of-the-century commercial style, featuring a distinctive three-story rusticated base.
- Historical Nicknames: The Jewelry Building and the FAO Schwarz Building.
- Current Use: Multi-tenant office space, with flexible leasing options and loft-style units popular with creative and professional firms.
- Key Features: 24/7 building access, attended lobby, excellent natural light, high ceilings in loft units.
The Fascinating Double Life: From Toy Headquarters to 'Jewelry Building'
Few commercial properties can claim a history as colorful as 303 Fifth Avenue. While its current role is a modern, flexible office center, its past is tied to two vastly different, yet equally famous, commercial identities. This history is what imbues the structure with its unique topical authority.
It Was the Original Home of FAO Schwarz
The most surprising historical fact about 303 Fifth Avenue is its connection to the legendary toy retailer, FAO Schwarz.
When the building opened in 1910, it immediately became the first major headquarters for the famous toy company.
The F.A.O. Schwarz 1911 catalogue cover proudly featured the new building, cementing its place in the brand's early history.
This period marked a significant expansion for the retailer before it moved to other iconic locations later in the century, but the 303 Fifth Avenue address will forever be recognized as its foundational commercial home in New York City.
The Era of The Jewelry Building
Following its initial occupancy, the building quickly earned its more enduring nickname: The Jewelry Building.
This moniker was a result of the high concentration of jewelry, diamond, and precious stone traders, wholesalers, and manufacturers who established their offices and showrooms within the building's walls.
The Jewelry Building became a critical hub for the industry, a glittering center of commerce on Fifth Avenue, which itself is known globally as the "Avenue of Wonders" for its luxury and retail prominence.
This historical specialization is a key part of the building’s identity, attracting businesses today that value a prestigious and historically significant address in Midtown Manhattan.
Why 303 Fifth Avenue Remains a Premier Commercial Hub Today
Despite its age, the property at 303 Fifth Avenue remains a highly sought-after location in the competitive New York commercial real estate market. Its appeal is a combination of strategic location, architectural character, and modern amenities.
A Prime NoMad/Midtown South Location
The building’s location is arguably its greatest asset. Situated in the vibrant NoMad district—a trendy area that bridges Midtown and Downtown—it offers unparalleled access to key business and transportation hubs.
The area, often referred to as Midtown South, is known for its blend of historic architecture and modern, innovative businesses, making it a favorite for tech startups, creative agencies, and professional services.
Proximity to major subway lines and transportation hubs ensures easy commutes from every borough and surrounding area, a critical factor for any modern office space tenant.
The Allure of Loft-Style Office Space
Today's tenants are drawn to the building's unique internal structure. The spaces are primarily loft-style offices, a highly desirable feature in Manhattan.
These units often feature exposed high ceilings, large windows that allow for excellent natural light, and open floor plans, which are perfect for collaborative work environments.
Current listings show availability for various sizes, including flexible leasing options for spaces like 2,000 SF and 3,390 square feet, catering to both growing small businesses and established firms looking for character-filled premises.
Surrounded by Iconic New York Landmarks
The building's surroundings contribute significantly to its prestige and topical authority. It is within walking distance of numerous New York City landmarks and cultural institutions, offering tenants and visitors a rich urban experience.
- The Empire State Building: Just a few blocks north, providing a spectacular skyline view.
- Madison Square Park: A nearby green oasis perfect for lunch breaks and relaxation.
- New York Public Library (Main Branch): A short walk down Fifth Avenue, offering cultural and historical proximity.
- Flatiron Building: The iconic structure that defines the southern boundary of the NoMad area.
- Koreatown: The vibrant culinary and cultural district is immediately adjacent, offering diverse dining options.
The ongoing commercial activity and the availability of office for rent at this address, combined with its profound history as the home of FAO Schwarz and The Jewelry Building, ensure that 303 Fifth Avenue, New York, NY 10016, remains one of the most intriguing and valuable commercial properties on the entire Avenue of Wonders.
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