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5 Secrets Behind "1 + In The Family": The Spanish Baby Brand Taking Over Global Nurseries

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The phrase "1 + In The Family", often pronounced as "One More In The Family," has become synonymous with high-quality, sustainable, and effortlessly stylish children's clothing across the globe. As of late 2025, this Spanish brand is not just a favorite among parents seeking minimalist, durable basics for their little ones; it is an industry benchmark for conscious babywear.

Founded in Barcelona, the label’s success lies in its unwavering commitment to comfort, quality, and a timeless design philosophy that shuns fleeting trends. This deep dive explores the brand's origins, the visionary behind its success, its unique commitment to sustainable fabrics, and the exciting new developments confirmed for 2025.

The Visionary: Gemma Mases' Profile and The Birth of A Brand

The story of 1 + In The Family is intrinsically linked to its founder, Gemma Mases, a vastly experienced designer with a profound passion for children's fashion. Mases, a mother of three herself, launched the brand in the Autumn/Winter of 2012.

  • Name: Gemma Mases
  • Role: Founder and Designer of 1 + In The Family
  • Co-Founder: Her husband, Ignasi, is also cited as a co-founder.
  • Inspiration: The brand was directly inspired by the birth of her baby niece, Bruna. The desire to create comfortable, stylish, and versatile clothes for her niece became the catalyst for the entire collection.
  • Launch Date: Autumn/Winter 2012
  • Location: Based in Barcelona, Spain, where all production is carried out.
  • Design Philosophy: Focuses on a minimalist approach, quality basics, and timeless styles that allow babies to move and grow comfortably.

Gemma Mases leveraged her extensive background in fashion design to fill a gap in the market: premium, comfortable babywear that was both practical for parents and gentle on a baby’s skin. The brand’s name itself, "One More In The Family," reflects the personal, family-centric inspiration that drives its creation process.

The entire production process remains local, with garments made entirely in Barcelona. This commitment to local manufacturing ensures strict quality control and supports the local textile industry, a core entity of the brand's identity.

The Unrivaled Commitment to Sustainable and Soft Fabrics

In a world increasingly focused on eco-conscious consumerism, 1 + In The Family stands out for its deep-seated commitment to sustainability and the meticulous selection of fabrics. This is perhaps the brand's most significant entity, driving its popularity among modern, environmentally aware parents.

The core of the brand’s design philosophy revolves around searching for new textures and the softest materials to create a different and versatile collection. They prioritize the baby's comfort above all else, which translates into the use of natural and certified eco-friendly materials.

Key Sustainable Fabrics and Certifications:

  • GOTS Certified Organic Cotton Jersey: A cornerstone of their newborn collection, the Global Organic Textile Standard (GOTS) certification ensures that the cotton is grown without toxic pesticides and manufactured in an environmentally and socially responsible manner.
  • Lyocell: The brand frequently incorporates Lyocell, a plant-based fabric known for its exceptional softness, breathability, and eco-friendly closed-loop production process.
  • Global Recycled Standard (GRS) Cotton Jersey: Demonstrating a commitment to circular fashion, they utilize GRS-certified recycled cotton, reducing textile waste and the demand for virgin resources.
  • Linen and Pima Cotton: Other natural fibers like linen and luxurious Pima cotton are used to offer durability, breathability, and superior comfort for children aged 0 to 48 months.

This careful fabric selection, coupled with a focus on simple, timeless designs, ensures the clothing is not only safe and gentle for the baby but also durable enough to be passed down, further enhancing the brand's sustainability credentials.

The 2025 Expansion: What's Next for The Family?

While 1 + In The Family has built its reputation on a foundation of timeless basics, the brand is not static. The latest information points to exciting developments and a significant brand expansion planned for the end of 2025, signaling a new chapter for the Barcelona-based label.

The most intriguing news is the plan to open their first standalone store for women at the end of 2025. This move represents a major strategic pivot, taking the brand's core design principles—softness, quality, and minimalist aesthetic—and applying them to adult fashion. This expansion will likely capitalize on the existing customer base of mothers who already appreciate the brand's style and quality for their children.

Furthermore, the brand continues to refresh its core offerings. The current collections maintain the signature soft color palettes and versatile pieces, ensuring parents can easily mix and match items. Key pieces often highlighted in the latest edits include comfortable jumpsuits, quality jackets, and easy-to-wear sets like the Harald denim t-shirt and leggings set.

The brand's continued focus on a versatile collection and quality basics means that while the designs are simple, they are anything but boring. The subtle textures and muted colors—soft colors, earthy tones, and neutral hues—make them a staple in high-end children's boutiques globally.

Why 1 + In The Family Dominates the Luxury Babywear Market

The widespread appeal of 1 + In The Family in the luxury babywear market can be distilled into several key entities that collectively create a powerful brand identity:

  • The "Made in Barcelona" Entity: The commitment to 100% local production in Barcelona ensures a high standard of craftsmanship and ethical labor practices, appealing to a clientele that values transparency and quality over mass-market production.
  • The Minimalist Aesthetic: The simple, clean lines and lack of overly busy prints or logos align perfectly with the contemporary minimalist trend in home and personal style. This timelessness ensures the clothing doesn't look dated after one season.
  • Focus on Baby's Needs: By exclusively catering to children from 0 to 48 months, the brand can dedicate all its design efforts to the specific needs of this age group: comfort for movement, easy-to-dress designs, and fabrics that are gentle on delicate skin.
  • Global Retail Presence: While the brand does not operate its own online store or physical retail locations, it has a strong global presence through curated, high-end children's boutiques and online retailers. This selective distribution strategy maintains the brand's exclusive and luxury positioning.

In essence, 1 + In The Family transcends being just a clothing line; it is a lifestyle choice for parents who prioritize quality, sustainability, and a quiet, understated elegance for their children. The upcoming 2025 expansion into women's wear suggests that the brand's core philosophy is resonating deeply enough to extend far beyond the nursery, cementing its status as a significant entity in the global fashion landscape.

5 Secrets Behind
1 + in the family
1 + in the family

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