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The Paper Store Jellycat Guide: 7 Must-Have Plushies And Collector Secrets For 2025

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The Paper Store has firmly established itself as a premier destination for Jellycat enthusiasts, offering one of the most extensive and frequently updated collections of the whimsical plush toys available today. As of December 25, 2025, the retailer boasts an inventory of nearly 200 different Jellycat products, ranging from the classic Bashful Bunnies to the highly sought-after Amuseables line, making it a crucial stop for both casual gift-givers and serious collectors. The store’s commitment to consistently refreshing its stock with new arrivals and quickly restocking sold-out favorites is what keeps the Jellycat community buzzing, often making The Paper Store the first place shoppers check for the latest releases.

This deep dive provides the most current information for 2025, detailing the most popular lines to hunt for, a list of the current 'must-have' plushies that are frequently back in stock, and insider tips on how to secure the rarest finds. Whether you are searching for the perfect cuddly companion or trying to complete your *Amuseables* food collection, understanding The Paper Store's unique stocking patterns and massive inventory is the key to success. The brand's signature combination of ultra-soft fabric and quirky designs has made these stuffed animals a global phenomenon, and The Paper Store is leading the charge in bringing them to fans.

The Paper Store's Massive Jellycat Collection: A Full Profile

The Paper Store's relationship with the Jellycat brand goes far beyond a typical retailer-supplier agreement; they are a major hub for the British-designed soft toys in the United States. Their online presence alone lists over 181 to 194 products, which is a significant indicator of the breadth and depth of their inventory.

This extensive stock is categorized into several key collections, ensuring there is a Jellycat for every taste and occasion. Shoppers can find everything from miniature keychains to large-sized plushies perfect for nurseries. The store frequently highlights "New Jellycats" and "Back in Stock" items on its website, offering a real-time view of the most current availability.

The Breadth of the Collection: More Than Just Bunnies

While the iconic *Bashful Bunnies* remain a perennial favorite, The Paper Store’s selection is celebrated for its diversity. The following key lines are consistently well-stocked and highly promoted:

  • Amuseables: This line is arguably the most popular and frequently restocked. It features anthropomorphic food, plants, and inanimate objects like the Amuseables Moon, Baguette, and Camembert.
  • Bashfuls: The classic, ultra-soft animals including bunnies, elephants, and lambs that are a staple for baby showers and young children.
  • Fuddlewuddles & and Fossilly: These lines offer more traditional, textured animal designs, such as dinosaurs and woodland creatures.
  • Seasonal & Limited Editions: The store often receives special holiday-themed items or limited capsule collections, such as the previously released Limited Holiday Capsule Collection, which are often highly collectible.

The variety ensures that The Paper Store is a primary source for collectors looking to expand beyond the basic, well-known designs and find more unique, whimsical stuffed animals.

7 Hottest Jellycat Plushies to Hunt for at The Paper Store Now

The true excitement for Jellycat enthusiasts lies in tracking down the most viral, recently restocked, or newly released items. Based on current stock updates and collector buzz, these seven plush toys are the must-have entities to look for at The Paper Store in 2025. These items are frequently featured in "Back in Stock" notifications and often sell out quickly.

  1. Jellycat Amuseables Moon Plush: A whimsical, crescent-shaped plush with a smiling face and corduroy legs. This item is consistently listed as "Back in stock" on the website due to high demand, making it a key target for collectors.
  2. Jellycat Amuseables Baguette Plush Toy: Part of the incredibly popular food plushies trend, the Baguette is a long, textured, and surprisingly cuddly bread loaf that appeals strongly to adult collectors.
  3. Jellycat Amuseables Camembert Plush Toy: Another food-themed favorite, this round cheese plush is known for its quirky charm and unique shape, making it a standout gift idea.
  4. Jellycat Amuseables Pickle Plush Toy: The Pickle is a beloved, bright green, textured plush that has become an internet sensation. Its frequent appearance in stock at The Paper Store is a major draw.
  5. Jellycat Bashful Beige Bunny Tree Decoration: A smaller, seasonal version of the classic Bashful Bunny, indicating that The Paper Store stocks unique, smaller items perfect for gifts or holiday decorating.
  6. Jellycat Amuseables Silver Star Plush Toy: This celestial plush is often grouped with the Moon, offering a shiny, festive addition to the Amuseables collection. Its availability is a sign of new arrivals.
  7. Jellycat Peanut Plush: Mentioned in collector forums as being available on The Paper Store's website, the Peanut is an example of the store carrying less common, but highly desirable, food-themed plush toys.

These specific items—especially those from the *Amuseables* line—demonstrate The Paper Store's focus on stocking the trendy, viral, and most sought-after Jellycat designs. The price points are generally consistent with other retailers, with items like the Amuseables Moon priced around $34.00, but the sheer availability is what sets the retailer apart.

Collector Strategies: How to Find Rare Jellycats at The Paper Store

For serious Jellycat collectors, securing a new release or a restock of a retired item can feel like a competitive sport. The Paper Store offers several advantages and unique stocking patterns that savvy shoppers can use to their benefit in 2025.

1. Leverage the Online "New Arrivals" and "Back in Stock" Features

The most straightforward method is to constantly monitor The Paper Store’s official website. The site clearly segments its inventory into "New Jellycats" and frequently updates product pages with "Back in Stock" alerts. Setting up email notifications for specific out-of-stock items is a highly effective strategy, as restocks can happen at any time of day.

2. Understand the Local Store Stocking Hierarchy

Collector discussions often point out a key detail: not all The Paper Store locations are equal when it comes to Jellycat stock. Larger, flagship locations are frequently noted to receive better and earlier stock of new releases. If you live near multiple locations, prioritizing a visit to the biggest store in your area can increase your chances of finding a rare or new plush toy before it sells out.

3. The Amuseables Phenomenon and Topical Authority

The *Amuseables* collection has given Jellycat massive topical authority in the plush toy market, elevating the brand far beyond simple children's toys and into the realm of collectible decor. The Paper Store capitalizes on this by ensuring a constant flow of these quirky food and object plushies. When hunting, focus your searches and store visits on the newest Amuseables releases, as these are the most likely to be a high-priority restock item for the retailer. The whimsical nature of items like the Amuseables Pickle or Baguette makes them perfect for social media sharing, driving up demand.

4. Check for Promotions and Free Shipping

While Jellycats rarely go on a deep discount, The Paper Store frequently offers free shipping on qualifying orders, which can save collectors money, especially when purchasing multiple items. They also advertise general store-wide promotions, like "SAVE 10% TODAY," which can be applied to the Jellycat purchase, making a new addition slightly more affordable.

In conclusion, The Paper Store remains an indispensable resource for the Jellycat community in 2025. With its massive inventory, commitment to stocking the latest *Amuseables* and classic *Bashfuls*, and clear online communication regarding stock, it has solidified its position as a top-tier retailer for these beloved, uber-soft stuffed animals. By using these collector strategies, enthusiasts can navigate the stock updates and successfully add the most coveted whimsical plushies to their collections.

The Paper Store Jellycat Guide: 7 Must-Have Plushies and Collector Secrets for 2025
the paper store jellycat
the paper store jellycat

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